GEO (Generative Engine Optimisation) is the one most businesses are missing. Traditional SEO gets you ranked on Google. But when someone asks ChatGPT or Perplexity "best [your category] in [your city]" — that's a completely different signal.

Most businesses assume their SEO covers this. It doesn't. We checked — average AI visibility score across businesses is under 25/100. Even well-established ones score 0.

The trend is: whoever figures out AI visibility first in their local/niche category will have a compounding advantage that's very hard to catch up to.