Ask HN: How to Sell as a Software Engineer? I've reached the conclusion that software quality and even price matters much less than distribution, especially now. So, how do I get the software I sell into my customer's hands? |
Ask HN: How to Sell as a Software Engineer? I've reached the conclusion that software quality and even price matters much less than distribution, especially now. So, how do I get the software I sell into my customer's hands? |
I’m skeptical of that claim. Even if it's trivial to build something that “works,” we still don’t know how users will make purchasing decisions in that world. AI coding won't change the fact that customer retention still depends upon software quality and service.
AI or not, the fundamentals haven’t changed much: you need to define a target segment before building, and you still need a way to reach those users.
For example, I build macOS utilities for power users, and distribution channels like Setapp [0] (no affiliation) work well because they pre-select for that audience. Users there are already inclined toward the kinds of tools I make.
WRT to software quality, my experience is the opposite. Users care about thoughtful features, solid UI/UX, and reliability. If anything, an increasing supply should make those differentiators more important, not less.
[0]: https://setapp.com
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