Humans are weak to the negative emotions. We are very sensitive to being told we are under attack. There's a zeal and energy we get when we rally together around deciding: someone else is wrong. Someone is bad.

"Someone is wrong on the internet" was first order, for people with agency. But second order, now that everyone is here, it's less about being the person writing that post. It's more about people displaying their outrage at wrongness, in ways other people can watch or +1 in on.

We keep blaming the algorithms, but we must be properly aghast at what's really happening: they are giving us what we want.