Native Instruments Is Bought Out(the-berliner.com) |
Native Instruments Is Bought Out(the-berliner.com) |
Very sad because 25 years ago NI were innovators in real-time audio DSP running on general purpose CPUs and their more recent Kontrol series of MIDI keyboards are quite good. For anyone who wants more details I found this blog post from an industry insider with some analysis and financial history: https://www.linkedin.com/pulse/why-i-think-native-instrument...
TBH if InMusic can't share a clear roadmap for cutting 2+ decades of tech debt and tiny aliased fonts all over the place I don't hold much hope. I've had good luck with lower-end Akai and Numark gear. Recently Reason Studios (originally created by Propellerheads) is on the upswing since being bought by LANDR a few months ago so I am hopeful that iconic music brands can get into the right hands.
Their hardware was also fine but not ground breaking, in a sea of actually great options. They just didn't keep up.
The in-music-ing of so many brands is not going unnoticed among anyone with "I'll buy a moog" money, so while I expect all the brands in music is hoovering up to be profitable, I don't see any of them as huge loss to innovation.
The rest you listed, Soundpaint, Engine, etc. are company specific proprietary samplers. Their only market share is the market share of their own company
A lot of these aren't even samplers?
SINEfactory is just OT's free collection of instruments. Labs is not even a free collection either anymore, Spitfire has done some strange subscription or monetization wrapper around it (and fyi labs used to be on Kontakt).