ODoH selling point is same as DoH selling point: third party DNS providers, e.g., shared caches, want query data for commercial purposes^1
And, funnily enough, they want data from users who are looking for "privacy"
Also, ODoH claims it will hide the client's IP address. ECH, even it were adopted by CDNs and websites, cf. being "supported" by a browser,^2 will not hide the client's IP address
1. Silicon Valley has this bizarre narrative where ISPs are the "bad guys" when it's Silicon Valley who created the online surveillance dystopia we are living in. Truthfully it's a competition over who can collect more data, conduct more surveillance and perform more ad services: Silicon Valley or ISPs. Silicon Valley is generally 100% focused on this as a "business model", cf. selling internet access, they have captured the market and they pose a much greater threat to the user seeking "privacy"
2. Where the browser vendor is Silicon Valley and data collection, surveillance and online advertising services is the "business model"
NB. Third party recursive DNS service has other uses besides "privacy", e.g., avoiding censorship