The billboard ads on buildings shown in the article are also 2d. They look really bad in person unless you close one eye and watch exactly at the intended perspective (or instagram it with a misleading “omg wow new 3d billboards” caption as many do).
The trick also works much better if it's a surprise (your brain doesn't have time to overanalyze) and in a position that is at a sharp angle.
So, exiting a train station, for example.
The animators and designers also perform a lot of tricks (such as parallax tricks and cinematic framing) to really sell it. For example https://www.youtube.com/shorts/-YKfFEL1vjg
https://www.drive.com.au/caradvice/are-mobile-billboards-leg...
Ok, it's not real 3D, but only fake 3D. It looks annoying and dangerous anyway.
This isn't really how they work, in my experience. In reality, people on the street who are interested in seeing the billboard attempt to gather at a single vantage point where the illusion works. If you stand anywhere else on the sidewalk, the image becomes distorted, and the illusion breaks.
My guess is that the trucks in question exploit the fact that when I'm driving behind one of them, I'm stuck at that single vantage point where the illusion works.
> Appearing as Waldo via video screens on the side of a van, Jamie goads Monroe into confrontation as he campaigns [for political office].
like flashing blue and red lights are reserved for police cars.
construction vehicles get flashing yellow/orange, etc.
I don't know why this doesn't get shut down by the police.
on the other hand, I'm curious if using the depth illusion effect will impact drivers
Difficult to work out what the law is for side visible displays is in the UK, though. Front and back ones may be limited to white or red.
I'm now wondering how camera only self driving cars are going to cope with this, too.
Operators are adept at gaming the system. From Chinatown busses that use sequences of shell companies, to operators who operate out of friendly locales in a limited radius.
By directly punishing advertisers, you mean e.g. punishing McDonald's for its billboard ad, rather than the owner of the billboard? If it's effective, we just get all the ads replaced with Taboola and gambling ads that are immune to negative public opinion.
For example, my state doesn't have billboards, because they're illegal here and that law is well-enforced. That's a method of "punishing advertisers" who would go too far toward ruining our views.
I'm not sure what a legal, non-governmental solution would look like. Consumer boycotts can work, but are hard to organize and sustain. Egging their offices? Tar and feathers? Oh, wait, I said legal...
I assume I wasn't the only one to have this problem, because they were gone by the next time I went shopping.
That said, there are so many drivers already distracted by their phones and 'infotainment' systems that I don't know if obnoxious advertisements will make things any worse.