Ask HN: Best resources for learning about entering the B2B market?

7 points by mainevent 13 years ago | 4 comments

Have been recommended "The Four Steps to the Epiphany" - Steven Gary Blank

Any others?

creativeone 13 years ago |

"The Four Steps to the Epiphany" - Steve Blank https://www.amazon.com/dp/0976470705/ref=as_li_ss_til?tag=sm...;

brudgers 13 years ago |

In my opinion, B2B is a business model, not a market. Stocking washrooms with toilet paper, providing office temps, and Red Hat Enterprise Linux support all are in different markets.

Domain expertise is important.

PrinceGeo 13 years ago | |

B2B is a business model, but it redefines a market segment ultimately

Thanks!

lsiebert 13 years ago |

Domain expertise is extremely important as brudgers said. But you can hire that expertise to some extent.