Google Search as you know it is over(techcrunch.com) |
Google Search as you know it is over(techcrunch.com) |
I imagine sites will have to be increasingly behind crawlers protection (like cloud flare) and make Google pay for agents visiting it.
Advertising on the media site (assuming digital media, no physical media) is going to disappear because people probably won't be clicking through to read the source material that the Google AI answer relied on. No traffic, no advertisers, no money to produce the original journalism. That's going to impact the Google results eventually as these media outlets shut down to be replaced with...AI slop, maybe?
Is the subscriber model the answer? It could work for a niche subject or a single journalist with a following, and it wouldn't be sucked into Google results, either, if it was effectively gated/paywalled.
Now they are a money printing corporate. I am sure there are still people there doing new and exciting things, but the Grey Suits have taken the reigns
They could have used AI to make that awesome simple sparse home page better. Fought off the SEO optimiser that made search so dire in the recent past
But no. They are doubling down on bling and crap. SEO is good for business.
"Do the right thing". Not even close
Makes me so sad.