I don't have numbers to cite as a source, but from my experience, this whole field has already experienced a lot of destruction. Maybe not so much for the top agencies on the national and local levels, but certainly for the smaller players. I have seen jobs boards for certain ecosystems slowly go from loads of jobs being posted to loads of people looking for work. My guess is that it's a combination of a mature market (once the railroads are built, you don't need nearly as many people building rail,) a weird economy that might be in a recession if not for mass AI build out, AI taking on a lot of the work, and serious disruption in things like SEO, campaign / ads management, copywriting, design, etc.

On the AI front, I guess integration makes things easier for the end-user. But between the API you always had in previous versions and direct file access, a "developer" or a savvy end-user wouldn't need the added AI integration. AI has resulted in me barely ever bothering to log into my self hosted tools these days.