Its actually inherited from portugese and spanish culture, where protestant puntuality is sort of viewd as a "slave" or servant mentality (which in protestant culture where "you" are equal with all before god is just not a thing). A nobleman is the lord of his own time and sets his own appointment, can be found in all spanish colonies and in the morher countries.

Gosh, what a badly written article, despite the theme being interesting

Also worth noting that Brazil was under a dictatorship at the time

ha FidoNet, wow that takes me back, world has changed SO much