Qantas wanted to offer London to Sydney, but they couldn't fly supersonic over land. Mainland China or Japan to Australia is a feasible route for high-margin, low-capacity supersonic flights.
If you could make the flight from Beijing to California take less than 5 hours that seems like a premium product many ultra wealthy people would spring for. Dubai to SFO is also a possible route.
It was impractical due to physics, not some weird racism. You simply can't push a supersonic shockwave over inhabited areas, and the only way to not do that is to fly subsonic over land. Even if the oversea leg is supersonic, the tickets were much more expensive for not very much shorter flights. It wasn't a valuable proposition for most people.
Also, Concorde's maximum range was 4,488 mi, which was calibrated to allow trans-Atlantic but not much more. Trans-Pac was not an option and even Australia to North Asia would be a stretch.
Is there really that much premium traffic between Dubai and the Bay Area?
Despite two superpowers making the attempt, and plenty of time for more tries since then, Concorde is the only one that came even remotely close to something commercially viable.
I’m sure there’s a market for California to China in five hours. But is it enough to support a whole new type of aircraft? Fuel burn is going to be enormous. Maintenance on something so cutting edge will be extremely expensive. Tickets would probably cost more than a private room on a widebody.
1) Rich people are WAY richer, and time is even more valuable 2) Businesses have some very important employees and "2 day trip" vs "3-4 day trip" is worth $50-100k 3) Larger population of people able to pay $20-30k for a flight than ever before.
The biggest practical impact is there's probably going to be a private jet version instead of just a commercial one, and there will likely be transpacific demand exceeding transatlantic. Also government/military use.
A. It's a bait and switch by a founder who wants to pivot to weapons/military aircraft but wants to be able to hire high grade talent without paying the "we're gonna kill people" premium, can pivot once a good chunk of the workforce is complacent with a paycheck. You laugh but this happens SO FUCKING MUCH.
B. It's for business jet scale operations for billionaires. There are >3000 billionaires and however many corporate aviation departments and if you can build a super/hypersonic private jet that's not horribly expensive to operate the "time savings"* for that class of person will demand they buy one.
* when I say time savings I mean dick measuring contest
And in this case smaller is better?
At 25km altitude, with 1% of normal atmosphere, maybe you're close enough to vacuum that it can get really quiet?
It is not the conical nose or leading edges that are the show stopper problem(s). There the shockwave generally does not touch the craft. The internal shockwaves that touch the walls of the engine ducting are. The heat loading and heat soak ability on those shockwave impingement sites will limit the duration of hypersonic travel.
Hypersonic travel through the atmosphere is easy, a problem solved in the 1950s. Be conical and carry your oxygen internally. Hypersonic travel that is air-breathing is an entirely different class of problem and I don't think it is anywhere near to being solved.
The only silver lining is that at hypersonic speeds you don't need to be propulsive for very long to get anywhere.
No. By itself, a new hypersonic engine can't make 2-hour flights between Japan and the US a reality. We are not even close to being able to build an aircraft that can do that - we don't even have the materials for that. What seems "easier" (as in "less impossible") is a hypersonic glider design that enters a suborbital trajectory and does shuttle-like aerobraking while it glides to its destination, before reengaging propulsion prior to landing on an airstrip (because passenger planes need to be able to abort landings and do multiple attempts). Not sure how reverse thrust would work there - variable geometry rocket bells?
That said, go look at salaries right now in the defense space.
https://cloud.google.com/distributed-cloud-air-gapped
https://www.defence.gov.au/news-events/releases/2025-12-19/d...
Places I haven't worked:
Skydio
Applied Intuition
Saildrone
Planet Labs
Boom
Scale AI
Also worth noting that sometimes it's on purpose, sometimes the founders are all "we're gonna save the world" then AFWERX enters the chat with a big fucking check and the founders yell "Nevermind! Guess we're the baddies now! How many slaughterbots did you say?"
There are no economies of scale to be had here. If there are only a handful of plausible economically-profitable routes, all of the expenditures on R&D, testing, certification, and production facilities can only be amortized across a handful of aircraft.
Once you’ve built a dozen or two of them and a handful of extra engines and spare parts… what then? There’s no point in keeping the production lines open.
From an airline’s perspective, they have to now have an entire separate chain of employees (pilots, mechanics) dedicated to another airframe that barely makes up a fraction of their fleet. That’s a lot of overhead for two or three routes.
Those are some pretty big structural disadvantages that need to be overcome in order to make a boutique supersonic route appealing.
There is money in NYC-LHR (it brings BA alone $1B in revenue annually) but the market for supersonic basically vanished. In the 70s when Concorde started flying, it was certainly a step up. However, the market niche basically disappeared when the lie flat seat was developed; for a lot cheaper, you could have a sleep for six hours in a really cushy lie flat, or you could spend a crapton more to be in a much louder, more cramped cabin for only about three hours less. If you were halving a 12-16 hour journey instead, there would still be a market left, but Concorde just didn't have the ability to do so.