I don't like it at all. The curves, the silhouette, does not work at all, it does not "speak" to me as a Ferrari.

Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.

The front profile is hideous too.

Specs are insane but why does it look like a budget sedan with a cool paint job?

This sounds kind of fun. It’s curious they weren’t allowed to drive though..

> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.

I suspect this car is more aimed at people who want a Tesla with a sports car badge rather than people who want a sports car. And I think that’s why most on here don’t like it.

For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.

Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.

If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.

At least that’s the demographic I think they’re quietly going after.

Someone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson.

Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )

> Sound waves are captured from electro-mechanical vibration in the axles that are equalised, amplified and delivered alongside visual feedback to inform the driver

In other words, they made an EV do wroom-wroom?

Somehow managed to make a Ferrari look as cheap as a Tesla (inside and out).

How very unexciting. Works for laptops, Ive should stick to that.

Compare that to the next car on the list, now that's thrilling.

https://www.ferrari.com/en-EN/auto/849-testarossa

Nice to see that, after all these years, "car commercial techno" is still a thing.

Man, I miss the 90's. Best decade for electronic music ever.

"Sir" Jony Ive? Sure fine, recognized by the crown and all that. It looks like a Kia. Don't get me wrong, I like Kia's. If Ive was a lollipop he'd lick himself. When you get to a point that you can no longer do seminal & groundbreaking work, and you continue to cling to what you used to be, just stop; even if only in respect to the good stuff you've done already.

At first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.

Ferrari done lost their mind! If you told me this was a Kia I would have said it was ugly for a Kia.

Looks like the BMW i3 met a Magic Mouse

This style might have worked as an apple car. It sure as hell doesn't work as a Ferrari.

Interesting fact from the page: "The lowest drag coefficient in Ferrari history, achieved through aero-styling convergence, active air shutters, and ride-height logic that lowers the front by 10 mm even while cruising"

I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).

Well that doesn't look like a Ferrari

That's the least Ferrari looking Ferrari I have ever seen.

That's heinous. Their firm should stay away from sports car brands.

Discussed 3 months ago as well: https://news.ycombinator.com/item?id=46949642

Kudos to Ferrari trying to stay modern with a collab with one of the best industrial designers of the moment. But this feels antithetical to Ferrari, it's bland and utilitarian where they should be channeling flair and evocative designs.

love the interior, not sure how i feel about that front end however. "The lowest drag coefficient in Ferrari history" is not what i would have guessed just seeing the picture alone, so props to them on making this possible!

"The lights gently recede when switched off, perserving the purity of the form."

This is totally impossible to read without hearing it in Ive's soothing voice.

I really appreciate how "Jony Ive" this looks. Feels like they absolutely nailed the style.

I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.

I wonder if some of the design is related to the car that Apple was designing, if Apple released an EV this is pretty much what I would have expected it to look like

Cool, it has suicide doors like the BMW i3 (a legendary concept car that escaped into the wild, and caused BMW to lose a lot of money)

> The lights gently recede when switched off, perserving the purity of the form

Typo on the Ferrari website...