Ferrari Luce, Maranello's first ever electric car(topgear.com) |
Ferrari Luce, Maranello's first ever electric car(topgear.com) |
It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.
Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.
Good for them for putting real effort into it. And not just making a cash grab.
Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone.
p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.
The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.
I'm glad more and more manufacturers care more than exterior looks, but focus on interior, esp on technology side.
It's just a powertrain change why mess up all the styling.
I’m not the target market for this and never will be but nobody is going to make a poster of that for a teenagers bedroom. Yuck.
I think that's the key. This is meant to go up against the Lamborghini SUV and its ilk: a vehicle for the very wealthy who don't really like cars but have to mark their status in everyday interactions. It will sell well.
Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
Just saw it and wow, that's an accurate description. Gone is everything that makes a Ferrari a Ferrari
Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.
I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.
[0]: https://www.thedrive.com/news/touch-controls-are-50-cheaper-...
Can't believe they are asking 600k for this thing.
It is almost like Ferrari is trying to punk its customers.
Ps. Everyone is hating it on FerrariChat
The design exterior looks glued together from more interesting electric cars, so no surprise the interior does too.
EDIT: I just learned that Jony Ive did the interior. Further proof that without Steve Jobs goading him, Ive is just a stylist.