Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate.
The "LUNCH" mode button that you have to pull and then shows a glowing ring. Feels 90s science fiction. I wonder if I can 3D print a replica, not sure for what yet, but I want it. It's literally inspiring for me.
The outside though :(
It can be sponsored by Uber Eats and whenever you press it, it automatically orders a burger to your current GPS co-ordinates.
Are we looking at the same images? The steering wheel (https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...) has a bunch of switches, yeah, but the Infotainment/climate (https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...) seems to be all touchscreen buttons on the huge iPad-like device in the middle? Like most modern cars, it looks incredibly difficult to use and outright dangerous.
Marc Newson is also on the team, and there striking similarities to (t)his 27 year old concept car[1]: https://marc-newson.com/ford-021c-concept-car/
Regarding the UI: This is miles ahead of any other digital cockpit made by Ferrari. Also pretty good overall.
[1] via https://news.ycombinator.com/item?id=48271629#48278841
Ferrari sells dreams. That's not a car anybody will dream about.
I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a well-polished predictable design.
It's not all that ugly, it just doesn't really hit any Ferrari design language, or even do something interesting enough to justify the extreme cost.
While all the other recent Ferrari's are basically a blur, I bet 95% of people could order then roughly by year.
For people who buy a Ferrari the price is not part of the equation at all.
Also Ferrari’s whole game is demand and supply manipulation - there are always more people who want a Ferrari than can actually buy one. These will all sell out whatever happens.
This is a brand that permanently banned Paris Hilton for painting her Ferrari pink, Kim Kardashian for modifying her 458, and Justin Bieber for wrapping his in neon blue.
Where does that fall on the line between your product, your rules and I bought the thing, I own it, I paint it blue? My gut reaction was that this should totally not be legal, neither telling people how to paint their car, nor telling them what [not] to do with it, or to which places they can take it, seriously? And also banning people from buying one to enforce this.
I get that they think about going away from the combustion engine, but as a manufacturer of insanely expensive, loud and overpowerd sports car this doesn't make sense.
It's like if I as a software dev would be worried about the future market and suddenly advertise myself as a psychologist in search for clients.
For previous models, it was the excessive "sportiness" that sometimes made them look like a car from a mecha anime.
Luce's is more of an underwhelmed look, especially with the outstanding interior design it was privileged to have that was (rightfully) overhype over the last few months.
A car with that kind of an interior deserved a much bolder design.
That's a paradigm shift for Ferrari which has always been associated with exclusive performance and beauty - and the removal of that USP is why it is seeing such pushback.
At that point, does it even matter
Same reason why people buy Porche SUVs instead of 700hp Grand Cherokees (it's a fucking shame they never tossed that engine in the Journey though) or Corvettes instead of Chargers.
Or it look like a modern successor to the Pontiac Aztek.
I can only imagine what the Italian designers have to say about it…
I get the history with Ferrari cars and their aesthetic and all.
But it looks like what one would expect from the man who designed iPhone.
Some chucklehead car review guy on YouTube is going to get their hands on one of these, put Door Dash car topper on the roof and drive around town to see if anyone notices the $640k delivery vehicle. Few people will, and that's what's wrong: the entire point of Ferrari, for better or worse, going on 85 years, is to get looks. If all the people that have ever purchased a Ferrari for its interior design vanished today, there are so few it wouldn't make a headline.
Here's what an electric EV supercar could look like: https://www.youtube.com/watch?v=wlRIdLz6Juk
How about this: techbros got their hands everywhere nowadays, so even an iconic car brand is forced to use their brainfarts? Forced by market pressure, forced by export conditions, you name it, but I cannot fathom why otherwise getting a tech guy design a car. I actually like the design, but I must agree it doesn't look Ferrari at all. Did they fire Manzoni or what?
This is just gross incompetence all around.
Above all, Ive had an ethical responsibility to protect his clients from harming themselves by refusing the commission.
From some point on, people buy stories, experiences, luxury. Gadgets don't provide the same experience.
Ferarri took the bold action to not be tied with it's past.
One of their director explicitly said they used an external design company to intentionally to avoid a minor refinement of its ICE cars.
They knew how this car will be perceived, if only because surely there must have been fierce internal resistance.
From manufacturing luxury vehicles they are now manufacturing gadgets.
If someone is interested in buying a tablet on wheels, he can shop Tesla or Xiaomi, they don't need a Ferrari.
Seems to still depend on some state that they show on the display, makes it seems like you still need to hit "invisible" buttons in the iPad UI to start setting the temperature with the hardware "lever", kind of defeating the purpose. But maybe again it's just the website/images/videos being unclear.
Hopefully you can activate it by changing the temperature. Or maybe double pressing the "climate" physical button.