I think we miss the elephant in the room.

Since the rise of "social media" driven by clicks on ads, quality has almost entirely been replaced by quantity. And now, creativity has been farmed out as well.

I still believe in quality.

George Monbiot said it years ago.

Advertising is a poison that demeans even love – and we're hooked on it.

https://www.theguardian.com/commentisfree/2011/oct/24/advert...

"Sleepwalking" is a poor metaphor here, and "sleep" appears nowhere else in the article. Vs. "head-in-the-sand" - introduced two dozen paragraphs later - is a far better fit for the situation.

It'd be more interesting if the article talked about the situations which literary editors and award committees would face, if they tried to reject submissions for (seemingly) being AI-generated.