Attribution in the Browser: Who Benefits from Mozilla/Google/Meta's Ad Standard

Attribution in the Browser: Who Benefits from Mozilla/Google/Meta's Ad Standard(jamesoclaire.com)

3 points by ddxv 27 days ago | 1 comment

ddxv 27 days ago |

Working through the pros and cons of the W3 Attribution framework and how it might impact ad measurement. I also focused a bit on AppsFlyer as it was something I was curious to think about how the browser based Attribution could affect or overlap with AppsFlyer's recent released web2app attribution models.

ddxv 27 days ago |

Working through the pros and cons of the W3 Attribution framework and how it might impact ad measurement. I also focused a bit on AppsFlyer as it was something I was curious to think about how the browser based Attribution could affect or overlap with AppsFlyer's recent released web2app attribution models.