AI Is Slowing Down(wheresyoured.at) |
AI Is Slowing Down(wheresyoured.at) |
It's like someone arguing that cheese isn't real. Yes I can go to the grocery store and take a picture of cheese and show it, but what's the point? They can live in their own world. It doesn't change any of our lives. The world is what it is.
And for those who are all "but dur CCP get all ur data" you can use things like AWS Bedrock (at least for earlier versions of Deepseek and Qwen for now) and have more familiar people get all your data. Or buy (at obnoxiously inflated prices) your own HW and not send your data to anyone.
The funniest part of this is that people are often talking about how LLMs are now writing 100% of their code, then also saying that they don't want to expose their code to foreign government exfiltration by using foreign models.
But, uh, if an LLM is writing 100% of your code you have no actual secret sauce to hide from anyone, so why worry about it.
> It's like someone arguing that cheese isn't real
I agree with your first statement (any being you) because of your second statement.
The current wave of AI unlocked language - the tools are now speaking and understanding. This, on its own, is astonishing progress. Language is the foundation of our culture and society; it is the very technology that got us, as a species, to where we are today. To have tools that can understand, manipulate, and produce it is a massive leap forward.
Once you see things that way, it is clear that we are not in a bubble; we are in a transition. Yes, there is tons of hype and over-investment, but the demand is real, and so is the impact. Unless you are deep in the tech and have that structural depth, it is easy to dismiss. This is like the invention of the personal computer, but with 100x the impact and speed.
If I were to make a prediction, it's that ultimately these cheaper models are going end up eating their lunch. I don't think they'll make back the money they've invested and once that reality hits investors, those two companies are sunk.
That, however, is not the end of AI. Nor will it be the end of Nvidia/micron/etc. It will more just be a localized bubble pop that doesn't eliminate the product from the market.
This is fire erasure
/s
Meanwhile, like I think you suggest, I would assume everyone can generate similar outputs themselves. The idea that you can claim priority on your dream prompt and lock up the market on prompt responses sounds delusional to me. It's not novel invention when you're spit-balling at the same level of abstraction as every fantasy/scifi writer who ever was.
So I also have doubts about the sustainable business model. How long will it take for this fantasy to unravel, as people discover they cannot monetize their AI outputs as much as they dreamed, and in turn cannot afford to pay the AI services they use?
My absolute nightmare is that this becomes a "too big to fail" thing and oppressive/fascist governments decide to back full regulatory capture. That instead of letting it unwind, they grant and support enforcement of an increasingly absurd and arbitrary copyright/patent regime to support this monetization scheme.
At this point I'm trying to believe there's a middle ground where the level of individual capability this unlocks, leads to major discoveries.
Take any stock index, remove AI stocks, what do you see? That's right! Nothing...
So where is all the productivity going? Where is the value? Where are the massive unemployment stats or the millions of new startups making big $$$?
That being said, AI seems kind of miraculous sometimes.
Similar to cars. So enticing that we make everything else in the world worse in order to maximize the profit, make it indispensable, subsidize it, and make the dependency on it irreversible.
And it's not even something to blame individual people for.
Driving away from all the other cars to spend a weekend feels like freedom.
Using AI to answer a question feels like a "bicycle for the mind".
But in fact it's more like a car. It requires massive resources and creates perverse incentives, and the result is ineffective and corrupt.
Both cars and AI are amazing technology and extremely useful, but using them is not an individual responsibility. It requires societal subsidy.
I do value having some naysayers in the mix generally, because we do need balanced critique in what is otherwise a very frothy hype cycle. I just don't think he's making sound arguments, and that's even assuming you even agree with his premises in the first place.
My biggest gripe with his napkin math is that he treats inference gross margins as something novel that you can't compare to normal SaaS margins. He's right in part: the constant carousel of R&D costs from model training, related infrastructure buildout, and other adjacent costs required to stay competitive do change the analysis a bit.
But he takes this way too far when he says this is structurally different from normal SaaS margins. The business model definitely doesn't look like Dropbox, but it absolutely looks a lot like AWS, especially early AWS, CDNs, telecom, etc. I can speak to the telecom bit personally, since it's been over half of my professional career as an engineer and, in this specific case, also as a founder. You can have a brutally capital-intensive infra business where profitability depends on utilization, oversubscription, peak-capacity planning, segmentation, and recovering capex over time.
The math he presents gets even more questionable as we see explicit segmentation happening for cost-saving reasons. Many forward-thinking orgs are waking up to the fact that they don't need to use the best, most expensive model for every task. They can route easier tasks to cheaper models, use caching, batch non-urgent workloads, and reserve frontier models for the subset of work that actually needs frontier intelligence. That directly undermines his claim that providers always need to chase frontier intelligence in order to maintain current demand, utilization, and pricing curves.
Could you share what tells about it? I.e. where he was wrong about it?
EDIT: In fact, parent comment has a link to some numbers.
[EDIT: Most] people don't want to go through the numbers. Ok. But there's a history here. When people don't want to see the numbers, certain kinds of things tend to happen.
It's not that the utility of it put in question. What is however a giant question mark is how the heck any of the big AI companies are ever gonna get that ROI? Given how many of us are becoming more and more fine with local models that run just fine especially on a good enough computer which most developers have anyway...
Why should someone pick Opus 4.8 when Qwen3.7 Plus produces similar results for about 1/20th the cost.
That sort of pricing disparity is across the board. But further it's becoming more and more apparent that they are doing more with less parameters. That's what's giving the local models their super powers.
The fact he’s never reflected on the glaring failures in his analysis tells what we need to know about his intellectual integrity. There’s truth in some of his words about financial risk, but if you can’t acknowledge that there’s upside too, you can’t evaluate risk properly either.
I find it difficult to take him seriously.
Do you think it's not slowing? Do I miss anything really important?
My understanding is that we have now is incremental improvement on thinking models which appeared more than a year ago. Of course, a breakthrough might happen, but I don't see one yet.
The jury is still out on that.
The question is: what does "underdeliver" mean here? the pro-AI arguments I am seeing in this thread are equating mass adoption to agentic coding. Er, I dont know of any trillion dollar cap companies that sell dev tools. The point is Zitron doesn't have to be 100% right for his central prediction to come true.
And where are those? They seem particularly hard to actually observe and only appear in anecdotes.
> I'm trying to believe
For every exponential increase in compute capacity you see linear gains in output accuracy. This is a death spiral. Anyways, you see "massive productivity gains" so why is "belief" a function of your viewpoint?
Just because you keep repeating something doesn't make it an undeniable truth.
How are they undeniable? They're very deniable. One example is the (seemingly) increasing maintenance costs for AI-generated code[1]. Another is the cost incurred by everybody reading AI slop instead of actual communication.
I don't have hard data as to whether these cancel out the benefits, but it's not as rosy as some seem to think.
[1] After years of people understanding that LOC is not only a poor productivity metric but also a negative indicator of code quality (shorter code for the same thing is better), we now have people touting how many LOC their LLM agent is generating. It's like everyone forgot what LOC actually represents and what it means for long term maintenance costs.
This, combined with his extreme ignorance, makes him unreadable. The only reason people read his stuff is because it validates and confirms their own anti-AI beliefs. It's why every time he publishes an article, it reaches the front page in an hour or less.
Extreme ignorance?
No, he's not, he's making tons of money every month from his Substack subscriptions. In fact, the AI bubble popping would be the worse thing ever for him, he would be out of a job.
Just like the who have predicated the US dollar will collapse any-moment-now and which pushed gold for decades.
Funny how people always say "oh, you are an AI lab, of course you are going to hype AI", but never "oh, you make sooo much money from predicting the collapse of the AI bubble..."
No.
> Yes, his macro analysis correctly identifies a massive financial risk but
So, he's right.
> but his incessant pessimism
Realism. You already said he's right.
> the incredible ground-level utility that many of us on HN celebrate every day through undeniable, massive productivity gains.
No.
> At this point I'm trying to believe
Why are you trying to believe at all when things are so great? I thought you were busy celebrating all that undeniable, massive productivity gains.
Anecdotally, $dayJob consumes Anthropic models via Azure subscriptions which lend themselves pretty neatly to the spending dashboards Ed mentions are missing from Anthropic themselves, and finance seems ok with the current usage, but there's no real hard incentives internally for AI usage either.
I guess Q3-4 are going to be interesting to see where this all goes.
I interpret the exact same evidence in the opposite direction. A year ago the idea that a company would spend $1,500/month/employee on AI tooling felt absurd, what could people possible want to do with AI that would cost that much?
Then coding agents (and, increasingly, general purpose agents) happened and suddenly companies are having to set limits because otherwise the demand from their employees is too high.
The TAM of these AI companies just leapt up to $1,500/knowledge-worker/month, how is that "slowing down"?
Companies love to cut costs, and just like they axe employee numbers at will, they will just as well make that kind of budget quickly dissapear the moment they realize they can go a different path for same or better value... Or simply because share holder short-term value demands it...
BTW, one thing for sure he is right about are the economics, as of today there is no way these massive investments are gone be paid.
Coding seems to be one of the core use-cases for LLMs (as Simon Willison pointed out recently) and even if that's the only real use-case for LLMs, they're wildly useful. I do understand that useful != profitable and that's where I think Ed has a real point: until inference becomes much cheaper these companies cannot be profitable. Some mega-players will pay the API token price, but most will not.
"Anthropic, OpenAI and every other AI company deliberately obfuscated these costs because they knew that the second a user actually had to pay for the fuckups of an AI model they’d scream like they were being stung to death by bees."
So some of the growth was purchased by underpricing, subsidizing the customers with venture capital. Uber did that, and eventually got out of it by raising prices and squeezing the drivers.
The "fuckup" problem is real. LLM-type AI exacts huge costs because it is terrible at reporting "I don't know". When it doesn't know, it generates noise and polishes it. If a "confidence too low for output" signal could be extracted, this whole technology would be a lot more useful. You could use small, inexpensive models on small problems, and only use big models when the small models failed. Most customer service bots fit that model. Needing ever-larger models to fix the noise problem is not cost-effective.
In addition, there's a lot of research on the hardware angle and actual prototypes are already being built such as AI-on-chip Cerebra and Taalas for one.
I’m not attacking the piece. I’m not saying it’s right. I’m not saying it’s wrong.
What I’m saying is, the tone made it hard for me to judge the arguments fairly, despite finding some of them convincing. And as much as I dislike it, persuasion does partly depend on how an argument is made.
Edit:
> If you’re wondering what the story is, [...] I expect it to be out in the next two weeks [...] I can guarantee you it’ll be worth it, and you’ll be stunned by what I report.
Ok, this takes clickbait to new lows. The headline is trying to sell the teaser here, with very limited meat in the middle of the sandwich.
Who writes like this? When you lead with "everyone who doesn't agree with me is a lying cheat coward imbecile" I think we should just turn the volume down on you to zero.
This is breakdown in dialog. If it leads like this then I I don't care how accurate the critical analysis to follow is. I didn't read the rest of the article and don't think anyone else should either out of sheer disdain for this argumentation style.
That said, I think his voice is useful as a counter to the mainstream opinion.
Given the amount of investments, approaching AI from the angle of economics seems correct.
We all have some level of personal experience using AI/LLMs, both chatbots and coding tools, and I personally enjoy using them, but I am sure this experience is relevant in this discussion.
I also enjoy luxury hotels, gourmet food, jet skis and helicopters, but this is not something I indulge in often because of the cost-utility ratio.
The real cost of AI may or may not be lower than its utility. The bet is that utility is increasing while cost is falling.
Maybe AI is different. Certainly, the level scale of investment is on a different order of magnitude. But I'm wary of believing anything about the financial impossibility of AI being sustainable when I've seen such similarly confident arguments proved wrong in the past.
It's a pretty classic business strategy, and not directly comparable to any of the AI companies. There's a reason people compare the current situation to the dotcom era and not Uber. Also, don't take Uber as an example of a slam-dunk VC success story and leave it at that -- plenty of dumb ideas get pitched and funded and go bankrupt for every Uber.
It was only because Uber successfully bulldozed over all regulations that it was able to succeed ... and that was hard to predict before it happened.
Bloomberg is interested in what he has to say
But not HN commenters
The angry polemic that goes on and on and on with cuss words used liberally is just meant to evoke emotion and cathartic resolution to the type of people mentioned above. Not truth.
The thing is, there are a lot of people that find comfort in what he’s writing - primarily because it’s a coping mechanism against how quickly things are moving and a way to deal with being left behind. When you spend time, years, building institutional knowledge and making a whole identity out of it, you obviously will feel bad with the threat of it being commoditised.
I would write against the content of the article but I find it easier and more illuminating to write what he has said before instead. Then it shows how incorrect the guy has been and with what confidence he keeps speaking with.
These models are building deep integrations into companies and the entire economy. Once that stabilizes, it will be like the electricity grid—pumping tokens to fuel decision-making across the entire global society. Good luck unplugging from that.
Furthermore, there is a massive geopolitical aspect to it: those who are already on the Western financial and technical stack will get integrated even deeper now.
Much like the electric grid, what we are seeing is a convergence on standard APIs. For example, most of these cheaper models are hosted using APIs compatible with OpenAI. It's not a matter of rewiring your electric plug to work with a different socket standard, instead it's just the process of plugging it into a new socket.
> Furthermore, there is a massive geopolitical aspect to it: those who are already on the Western financial and technical stack will get integrated even deeper now.
Certainly the Chinese models appear to be some of the best when it comes to competition, but they aren't the only ones. There are European models and other US based models which all run for cheaper.
I remember one government project where we wanted to migrate a system from COBOL to a modern stack. The requirement was for the UI to stay exactly the same as the old green terminal; the evaluation criterion was pixel-perfect proximity to the original. We literally had to build terminals using web tech.
These models are not the same as each other. Once they are integrated and working, the incentive to change them is incredibly low. So really, the race is about who can integrate deeper, wider, and faster over the next couple of years—that is what will determine the long-term winners.
This is the exact same playbook we saw with social networks. There is a reason why we have only a handful of them dominating globally, and guess what? It's not because of the tech.
The biggest competitors aren't small models, they are just the traditional players that already have an "in" with enterprises. That I think will start to show its face once this initial round of buildout is complete, which may not be for another 5+ years.
I disagree. Mainly because those small models are exactly what erode away the moat of needing a giant data center. Those smaller models have been proving themselves to not be far of from the SOTA models.
As OpenAI and Anthropic look to raise their prices, businesses will be much more compelled to looking at cheaper models. And if the narrative is "do the same as you did with OpenAI at 1/20th the cost" that's going to sell to a lot of businesses.
It certainly cuts into what exactly these companies can sell in general. For example, if I wanted to integrate AI into a product I'd almost certainly not chose OpenAI or Anthropic. That's because they are simply way too expensive and what they'd give me is a lot less. We've actually ran into just this. We needed a classifier for a lot of records, we picked a free model because, as you can imagine, we didn't need something as good as what OpenAI and Anthopic offered and free works.
But that is not the full argument he is making. If the claim is that the labs will not be able to pay their creditors because inference is structurally incapable of becoming profitable, then he absolutely needs to be right about the technical economics of inference.
One part of that is the balance-sheet argument (which already shows insanely good margins). But it also depends on how inference-time compute actually works: routing, batching, kv cache reuse, model segmentation, different latency tiers, etc. Much of those details he's just been straight up wrong about in his writing, so as a result I have to call into question the rest of his reasoning as well (in part to avoid Gell-Mann amnesia).
Code acceleration is great, but.... something precedes that. Vision and strategy re. expansion of offerings and businesses. Once a firm reaches maturity in what it offers and is only touching the edges - this code acceleration is literally useless when you factor in all of the trade-offs.
This is a good thing - it means fat and slow incumbents are sitting ducks to be out-witted by creative and imaginative founders, which is healthy for a well-functioning economy.
Now the economics of existing frontier models are not sustainable - its looking like a mix of the airline (supersonic vs subsonic) and EV industry with China in the background providing decent offerings at much lower prices.
However, most of the engineers I respect have gone from being skeptics a year ago to convinced today. I don’t personally know any true holdouts any more. If there are studies that disprove productivity gains more than six months ago, I’m happy to believe that it was true of the AIs that were available at the time. But I’m going to need something much more recent before I disbelieve my lyin’ eyes where it pertains to the AIs available today.
I currently don't have work access to Claude Code, but most of my teammates do. Watching from the outside, the cycle seems to look like this:
1. Experience some success, which hooks you into relying on AI.
2. The AI keeps failing at some task, but you don't want to stop. Keep trying over and over again.
3. Run out of tokens and take a break.
Now, sometimes 1 doesn't happen. Sometimes 2 doesn't happen. 3 is a certainty though.
Now, if you told me that the productivity gain from 1 is enough to offset the loss from 2 and 3, I could believe you. But I also wouldn't be surprised if it didn't.
Here is the report:
https://www.faros.ai/blog/ai-acceleration-whiplash-takeaways
And my commentary:
There is no incentive to rewrite working software in COBOL to something else. You don't really change the people cost of maintaining that code all that much and you incur a huge rewrite cost.
AI is different, it's an ongoing cost to the company. If that cost raises aggressively, you can bet companies will race to eliminate it, no matter how integrated it is. Companies can and do do this all the time.
And the models are close, not the same, but close. That's what matters in LLM stuff in general. If a model is capable of doing the same work for less, it will be chosen. Especially since the switch over cost is often on the level of "point the tool at this URL instead of that URL".
I get what you are saying if this were a more sticky concrete tech that is harder to move away from. But that's simply not the case for these LLMs. A big selling point they have is that they are super flexible.
I don't think the transition will be as simple as just flipping a URL. There is an entire legal and technical infrastructure being built around these models and their integration. I think you underestimate an organization's resistance to change once things actually work, as well as the sheer complexity of making that shift.
I also expect pressure will eventually drive the cost of running these models down. Power plants are being built, more capable chips are being produced, and a big chunk of the capital right now is being used to scale the physical infrastructure—the data centers and energy grid. Once that stabilizes, these companies will have positive cash flows. Again, it's highly similar to what we saw with the expansion of social networks, just with more aggressive and widespread adoption.
Ultimately, a handful of companies are going to provide these core capabilities, just like we have a handful of major cloud providers right now. Why do you think this would change? If anything, the trend toward deep vendor lock-in is even stronger now.
I'll cherry pick a couple:
“When these new models ‘reason,’ they break a user’s input and break into component parts, then run inference on each one of those parts.” [1]
This is not at all how test-time compute works. At best, this is a very loose metaphor that he may have used out of convenience. This might sound a bit pedantic to point out, but this is a very basic thing that he's getting wrong (presumably at least, it could be that he just used a poor metaphor).
A less pedantic example would be his claims related to gpt-5/chatgpt auto-routing. He argued that having a router means OpenAI can no longer cache static prompts, because the user prompt has to come before the hidden instructions [2]. This is just not at all how this works at inference-time. There is no evidence that the standard approach of system>developer>user instruction hierarchy has changed, the public API and caching docs maintain this.
But even more broadly, it suggests he is reasoning about kv/prefix caching at the wrong level of abstraction. It's true that conventional prefix caching does require a stable prefix, so yes, if you literally put variable user content before the static prompt, you would destroy the cacheability of that static prompt.
But that is exactly why inference systems are designed to preserve reusable prefixes where possible (via checkpointing or similar), and why serving systems care so much about prefix caching. This is also a big part of how disaggregated prefill/decode infra works where cache-aware routing is critical. His argument treats a bad prompt layout as if it were a necessary consequence of routing, rather than an avoidable implementation choice.
A router can read the user request, decide which model path to use, and then construct a normal downstream model call with stable static instructions first and user content later. Treating that as impossible implies a fundamental architectural misunderstanding.
[1] https://www.wheresyoured.at/how-to-argue-with-an-ai-booster/
Predicting the timing of such a thing is notoriously difficult. I don't think being wrong about timing 2 years ago means there won't be a correction.
But from the article I linked back in March 2024:
"Generative AI models are expensive and compute-intensive without providing obvious, tangible mass-market use cases. Murati and Altman's futures depend heavily on keeping the world believing that development and improvement of their models' capabilities will continue a rapacious pace of progress that has unquestionably slowed, with OpenAI admitting that GPT-4 may be worse on some tasks.
As I've written before, hallucinations are a feature not a bug. These models do not "know" anything. They are mathematical behemoths generating a best guess based on training data and labeling, and thus do not "know" what you are asking it to do. You simply cannot fix them. Hallucinations are not going away."
Since then:
- hallucinations are dramatically less of a problem
- several mass market use cases have emerged, most notably coding
- rate of progress has increased
> I believe that artificial intelligence has three quarters to prove itself before the apocalypse comes, and when it does, it will be that much worse, savaging the revenues of the biggest companies in tech. Once usage drops, so will the remarkable amounts of revenue that have flowed into big tech, and so will acres of data centers sit unused, the cloud equivalent of the massive overhiring we saw in post-lockdown Silicon Valley.
We have seen 8 quarters since. Has any of that come to pass?
Instantly close the tab as soon as the popup to subscribe to his newsletter pops up.
So, judge the book by it's cover?
> arguing that AI is failing, is a waste of money, is bad, will never work, etc.
Then the opposite should be easy to prove. AI is succeeding, is efficient, is universally good, and is working everywhere it's tried. Are those true?
If the AI companies need $X billion in revenue to stay afloat, it doesn't matter if 0.5% or 5% or 50% of that revenue is from transforming the State of the Art. It's 100% irrelevant: what matters is that, transformation or no, these companies won't have the income to pay their bills. And if they can't pay their bills, a whole lot of other companies can't either.
So again, transformation or no, it's still a house of cards waiting to collapse. The only thing that would change that is not more "transformation" ... it's a feature set that lets them multiply their current user base (or multiply how much they charge them) several times over.
I find it quite refreshing in some ways. Lots of people, when they start complaining about this or that aspect of this AI stuff, are wont to add in a little disclaimer that, despite all of the above, they actually really like AI and use it all the time. I assume this is to avoid the scenario of a bunch of pragmatic builders turning up and calmly shipping nuance in the comments (or whatever you call it these days when you get brigaded by a pile of angry keyboard warriors with chips on their shoulder) - and it sure is tiring having to wade through the equivocation.
That's a criticism that'd be hard to level at Zitron! Say what you like about the man, but he's unafraid to appear to take a side.
This is often repeated but comes from ignorance mostly. You have * zero * reason to believe inference is costly other than just vibes. If you go by data and intuitions - the margins are high.
This kind of thinking really reinforces my belief that people have no idea and are using this whole [AI is not profitable and too costly] thing as a cathartic way to deal with immense progress.
Does the truth normally lie somewhere in the middle of it all?
Usually does when you decide what constitutes extreme.
-------
> While complex, generative AI is a technology that probabilistically generates answers, and has no "intelligence." It is inherently limited by its architecture, and in turn can only get "better" in a linear fashion. I see no signs that the transformer-based architecture can do significantly more than it currently does.
He wrote this in 2024 before reasoning models came out. Remember how ChatGPT was in 2024? Do you think this person is someone who gets predictions right?
> Furthermore, I hypothesize a race to the bottom in generative AI will significantly hamper OpenAI's ability to expand revenue, compounded by the fact that we're approaching the limits of transformer-based architecture.
He wrote this in 2024 and since then Anthropic's revenue increased by 160x to $40 B dollars a year and OpenAI's increased by 6x. Do you think this person gets predictions right still?
> I believe we're reaching the upper limits about what generative AI can do and how accurate its outputs can be,
He wrote this in 2024, do you really think we have reached upper limits? Huh?? What I'm using today is significantly more accurate and 2 tiers above what we had.
> And if there are true industry-changing possibilities waiting for us on the other side, I am yet to hear them outside of the fan fiction of Silicon Valley hucksters.
He says this about AI when we have with all honesty have had industry changing possibilities like agentic coding.
> There are indications that consumers have also lost interest. As pointed out by Alex Kantrowitz’ Big Technology newsletter, traffic to ChatGPT on both mobile and web has started to stagnate, if not decline. In January 2024, ChatGPT had 1.6 billion visits — 11% below the all-time peak of 1.8 billion. This makes it only modestly more popular than Bing, which had 1.3 billion unique visits during that period. On the mobile front, ChatGPT has an estimated 6.3 million US users — or 1.7 times less than the total of new Snapchat users added during Q4 2023.
He agrees with the claim that the consumer interest has declined. Since he said this, there was a 9x growth in active users.
-----
https://www.youtube.com/watch?v=_wStScmT748&t=1s
"AI Bubble Already Bursting?" (8 months back)
https://www.youtube.com/watch?v=T8ByoAt5gCA&t=1s
"A.I bubble is bursting with Ed Zitron" (1 year back)
He's been constantly crying bubble for years now.
-----
> AI video won’t get truly fixed just by waiting a year.
This is what he had said in 2024, and you just need to compare video from then and now to check whether the predictions came true. Why would anyone trust what this guy has to say?
The criticism goes both ways. The word "fixed", in Ed terms, can be translated to "become a viable business that justifies the spend".
In regards to AI video, I think the fact that Sora is no long around is an indicator. And there is seemingly no real appetite for AI video outside of memes, jokes, and misinformation, probably indicates that the prediction around AI video has come true.
The business model does appear to be viable for these labs. But that viability comes because they aren't wasting a bunch of R&D money developing worthless products like AI video production.
Regarding your comment about the business model—the people in Silicon Valley are not stupid. They know the playbook; we've seen it with social networks. The issue isn't the business model itself; it's that these companies need to dominate the market, and the big players are competing for that on a global scale. It's the exact same playbook that played out in financial systems and social networks, and now it's happening with AI. Once these technologies are deeply integrated into enterprises and the global economy, these players will dominate the market for decades to come.
I can assure you, the people running those companies are smarter than you, me, and the author of this article."
Most notably? This is not a mass market use case in the way the author is describing. They are asserting that the amount of spend they need to get this off the ground necessitates the entire world coming in on it, and I would say that opinion has aged pretty well. There are a lot of coders, but there are more people scratching their heads as AI is shoved into every part of their lives.
Of course that mentality is obsolete. Now we all have infinite access to perfectly correct information via the internet.