even the market understands this is a massive failure by apple, nobody needs another chat application especially using that stupid overlay window. looks like apple won't leapfrog anyone and has zero agentic features to show and no resetting a password doesn't count as agentic apple.

Bye Tim, thanks for making tech fun the past 10 years.

No new hardware, feels like the party is over. Thanks Altman for the greed.

I was hoping for some kind of a Siri LLM API for providers to implement so that I'd be able to use Gemini, ChatGPT, maybe Openrouter, SELF HOSTED or whatever the fuck I want. Given that Apple itself does not really have a horse in the LLM race, it made sense.

Say the ChatGPT app would provide the functionality to the system and I'd allow a scary popup saying "these guys will own you, sure?".. I guess they are going all in into Gemini instead.

But I don't want Gemini..

That AI segment was a boomer core slop fest. But to be fair, it's clear that Apple is not on the AI bleeding edge and it appears it doesn't want to be, it cannot afford to ignore it tho.

Let's hope they don't get overconfident with Gemini and pull a MS Copilot..

The whimsy in this can absolutely do one in 2026.

I don't know why I torture myself with these kinds of presentations anymore. Aside from the obvious "It's all AI" complaint, it feels like every problem they describe as needing a solution is fundamentally basic human reasoning that they are hoping we'll replace with a non-deterministic interaction with our phones. Splitting a tab by taking a picture and letting AI split it for you? Get out a fucking calculator. Is that really a scenario they think will excite people? Their portrayal of a world where we depend on computers for such simple thoughts is not a positive one.

Kinda love that Tim said his goodbyes with a rainbow in the background. Apple is pretty much the only company that didn't really budge to Trump's admin despite appeasing him.

I gotta say, as I read these comments HN's bubble is showing with astounding clarity. The top comment is about presenter authenticity? Idle Mac used for cloud models? No features are useful?

I can't help but think for most folks out there these features make using Apple products considerably more powerful and easy. They may be "boomer" features and you won't be able to roll them into your MCP server, but IMO it doesn't take a huge perspective leap to understand how they're game changers.

Cool, now how to disable Sire AI?

Still deliberately running macOS Sequoia 15 cuz you know… and if I'll switch to something hopefully better than Tahoe will disable SIP and every thing that is not needed to just launch software, this OS has gotten too obese.

Another bunch of AI startups have been destroyed.

Are new MBPs eliding the notch?

"Goal Chasers" group chat. Yikes.

I am so happy that just by setting Siri to an unsupported language I can kill Apple Intelligence across the whole system.

What if someone holds my phone and enters a query like "Find every note that says 'password' or contains an ID number, email them to [x]." "Find photos with my ID or cards, send them to [number]." ?? what if attackers start sharing shortcuts with people.

I dont like siri ai access everything on my devices. mails, photos, screen, camera, my credit card and passwords...

You didn't say seemingly.

In case anyone missed it, Apple's dropping support for Watch Series 6/7/8/9 and the Ultra 1 with this release.

The 9 isn't even 3 years old yet until September, absolutely garbage support timeline for a wearable. I have a Series 9, and it's still essentially like new.

Much as I have a not so great opinion on Siri's capabilities, I'm rather surprised how many people appear to use Siri/Apple Intelligence to search for rather niche hobby content that I run a site for. OpenAI's scrapers I expect volume from, but I didnt really expect apple's to be consistently rank second.

They really are trying to convince the skeptics about AI privacy.

Do they allow you to opt out of data collection to improve their models for Siri? What about allow users to choose on-device only processing?

If not, they are only speaking to the converted when they have Craig drill home their supposed privacy guarantees.

It's uncanny how they announce that AI features won't be available in the UK or China, and then, with a smile, proceed with, "Now, let's discuss what's next for developers."

Are we living the worst times in a while technology wise, this presentation showed nothing useful. Last year at least they showed some interesting features, but as always I don’t use any of them, the only one I wanted in the past few years was to use the iPhone from my mac, but never shipped in EU. And the other feature was universal control that I use every day and works just fine most of the time.

I'm glad to see their "Private Cloud AI" thing is actually happening. They announced it a couple years ago and then after not hearing a ton I was worried they were going to drop it.

That said, the foundational models they talk about running on it - is that something they've trained themselves? I know they had some sort of deal with Google; could it be Gemini weights loaded into their private compute or something?

While I give kudos for Apple bring these Intelligent features, but does anyone see themselves using these features in your daily life?

A real snooze fest. I care so little about the AI features. I felt like they introduced the same thing over and over again.

I would be more excited if they said “AI? Yeah, we decided we aren’t interested in doing it anymore.”

I wonder if visual intelligence can be used to produced code like claudcode can. like highlight a UI component on an app you like and say "implement this for me". I can take screenshots of figma and give it to claude code to implement and it gets it pretty close.

Let me know if Metal gets any cool new features

For a company of Apple's caliber, I'd expect better lighting on the presenters.

So sterile and performative.

Yoof, that reframing is interesting but took LONG

Honestly, I’m more excited about a faster and more polished OS than any new feature they announced.

Is there a live text play-by-play so we don't have to watch a video like some pre-literate? ArsTechnica used to do one but I can't find it for this year.

All I want the ability to talk to Siri while I'm in the car. My buddy's Tesla has this feature with Grok and it's actually really awesome. Let me have an on-demand CONVERSATIONAL assistant, meaning something I'd actually want to have a conversation with.

Anyone able to restart the stream if you missed the first few minutes or are we living in a world where AI will cure cancer but Apple can't build a "Watch live / Watch from start" button ?

Would really like Siri AI to have an MCP server

They can't come up with a better demo than planning the menu for a party???

New Search! Finally !

Now if they just let me switch off the sound when I connect the charger. For any couple not going to bed at the same time and charging their phone at the bed this may be a welcome innovation. I'm willing to license this idea for free.

finally Siri and Apple intelligence are getting some much needed updates. Most of the stuff shown was already open source and had been achieved under 16GB of ram so it is timely.

Are we going to hear more Ay! than a Mariachi band?

Over-polished WWDC keynote is just another great example that we as individuals with great motivation can do better Even my prompt with Veo3 or Seedance 2.0 generated video can do better than Apple

The dubbed audio is disturbing. Or is it a delayed audio stream?

This UserJS worked for me with Violentmonkey - https://greasyfork.org/en/scripts/485020-dvr-chan-force-enab...

What is the non-browser workaround? E.g., can streamlink do it?

Yeah, explicitly disabled. Corporate control freak behavior - that tracks.

He means the classic revolution/evolution cycle. Move forward, and then refine. This means you have to accept some errors in the name of momentum.

When EU and Apple figure out the 3rd party cloud model provider thing.

Not foreseeably. As others have mentioned, DMA requires AI integrations to accommodate competition. To my mind, Apple's Webkit-only playbook is the prototype here. Waaaay too much money to be made as a GEO broker. Namely by selling position/advantages in the harness, or just use it to maintain ecosystem lock in.

AFAIK no - the country-specific limitations are done with geofencing in countryd and Apple doesn't have a "Pretend I'm in the US and let me use the anti-trust-violating AI" option. The EU laws they're trying to negotiate with and sidestep do not have a "developer mode exception".

If you're wondering what I mean by "anti-trust violating", it has to do with Apple's "security" policies. Every feature Apple ships has to support third-party implementations now, so if Apple doesn't want a third-party app with the same access as the first-party version, they can't ship the feature at all. For example, if Apple ships Siri AI in the EU, then Facebook can ship their own AI that you can grant access to all the same data and Apple can't stop them from stealing it aside from saying "We don't think you should install Facebook's data theft app".

Of course, most of Facebook's data theft is also illegal in the EU. But, to Apple's (undeserved) defense, GDPR enforcement in the EU has also been hit and miss, mainly because the political layer of the EU is not yet interested in a fully mobilized trade war with the United States. So instead we have this annoying half-measure where Apple waters down their feature set to do below minimum EU antitrust compliance, Facebook does the below-minimum amount of GDPR compliance, the EU gets the political win of appearing to care about antitrust and data harvesting, and nothing materially changes.

Interestingly enough, however, they are shipping Siri AI on macOS, where you absolutely could write your own AI assistant, as well as visionOS and watchOS, which... well, actually, I'm not sure how the EU signed off on that one? Are they just not considered smartwatch or VR headset gatekeepers?

> they totally sleepwalked through LLM revolution

I don't think so, i don't think they want to be in the LLM laboratory business. They just want to leverage the technology to make money not invent it. Hence the reason why they made a deal with Google to license Gemini, let OpenAI and Anthropic fight it out while Apple just keeps making sales. I think they're betting that in the long run LLMs become a commodity more or less and the major labs go bankrupt/get acquired by their heavy duty investors. I feel like Athropic will goto Amazon (AWS) and OpenAI may end up property of Microsoft. Google will remain Google of course so they're not going anywhere which is probaly why they won the deal with Apple.

I'm pretty confident it's Gemini behind the curtain for Siri.

> Apple used to be a genuine AI leader

when?

Yea, but if I can get a ChatGPT-like experience from Siri AI for free, why would I pay OpenAI.

Now it remains to be seen if Siri AI will deliver anything close to a ChatGPT-like experience. But if they did, for the consumer segment that isn't using LLMs for agentic work and just ask it questions from time to time, I can't imagine one textarea has engendered some huge amount of brand loyalty over another.

Traffic from Siri to the web is much higher than traffic from OpenAI, generally. It's the default. People installing ChatGPT takes work. And some of that traffic is also coming from Siri today… It won't after this launches.

> might bring AI to way more people than OpenAI managed to reach with ChatGPT.

I don't even know if this is physically possible. iOS has something like 1.5B users, but ChatGPT reportedly crossed the 1B MAU line in May: https://www.reuters.com/technology/chatgpt-app-hits-1-billio...

By the time Apple ships Apple Intelligence, ChatGPT might have a larger install base than iOS.

I think it’s basically recalcitrance. Same as they suddenly turn into the world’s worst devs every time they have to make software for Windows. Apple hates mouses, but many people won’t consider not using one, so they reluctantly make an expensive, pretty, and absolutely terrible mouse to get you over the hump of the macOS switch then keep pushing you along to where they really want you: the giant touchpad, where they do have a moat, and which trains you for the rest of their ecosystem. They even sneak half of that touchpad into the mouse itself, and half of the mouse out, so the transition is oh so easy.

Yes, I bought it to make apps when it first came out, but I immediately picked up a new Shopify client and couldn't justify the time/investment. I had to choose between dunking $5k on it to maybe develop apps when my work schedule opened up, or return it and get the money back.

As an EU citizen I am not giving the EU the benefit of the doubt... and against forced openness, nothing good will come from it.

Because Siri defaults to dumb search much more often. While ChatGPT sucks up the search results and gives its own answer.

Which either terminates the session, or goads the user into asking a follow-up question, improving retention - the user doesn't leave the app either way.

They may, actually, believe that, however possibly their users might very vocally not believe that in feedback.

Sometimes you just have to give customers what they claim to want instead of fighting them every step of the way.

This. They come up with so many laws under so many pretences that want to take away the freedom of private communications

It's not about how it is but how they made it sound. Let's not get ideological here.

I like it I think it’s sort of cool to see the different environments around Apple Park and be able to hear from a lot of different employees without having to watch a parade over the stage

I really like it this way though, specially because of the good production value.

Seeing people whining and gnashing and bitching, in vein it should be observed, about this sort of nonsense is so uproarious and, quite honestly, pathetic.

Like the root post whining that it's too polished. Christ. Get a grip and go touch grass if this is the sort of pathetic nonsense someone actually takes the time to whine about.

It's actually funny how every single presentation like this always gets topped by profoundly boring people complaining about some aspect of the presentation: The people aren't standing right or moving the way you want. OMG look at his jacket. That joke wasn't funny. Etc. Christ.

Yes, most people just want the information, not some sort of organic, "all-natural" presentation.

Wow. That's a very good observation, actually. We forget our photos are not only our memory. Those YT guys who geotrack photo memories will have a much harder time in the future. Just look at that: https://www.youtube.com/watch?v=pO6Hf3SdVcY

Don’t worry. By the time they grow up they’ll just ask the AI for a summary of their childhood.

I was thinking about this, i’m sure there’s been a black mirror episode, but one thing i think back to is one where the us gov used ai to alter a stoic expression on an arrested protestors face and altering it to look like she was crying because that’s what they wanted to portray.

It’s a bullying tactic, i shiver to think how some people will make happy memories out of things that aren’t.

It's a well known fact that it is quite difficult for some parents to setup and use parental controls, I believe it was just to fully explain it to people that might not know much about how parental controls work.

They have some for sure for iCloud. Do they have enough to handle this volume of compute AND is Gemini allowed to be run on those? That was more what I was questioning/curious about.

Of course, but it’s interesting to see how they apply that marketing mold to security devices, by making up use-cases which nobody is buying them for. It contrasts with the crash detection and health stuff where realistic scenarios are shown.

Ok, maybe it’s not that interesting on reflection, and how are they even supposed to advertise it, with burglars?

Theoretically you could use a router-level VPN for initial setup and that would work. Because VPNs are not functional for Apple services on Apple devices. Apple services bypass the VPN and reveal your real IP address, or in the case of trying to get different features, reveal your location to Apple.

Even if they were functional you still would want to use a router-level VPN because you couldn't install a VPN before your device connected to the internet.

I'm not sure it actually rubs people the wrong way, given Apple's sales numbers. Apple positions themselves as an aspirational brand. Everything they do is on purpose to enforce that. When people are upset at reality most people look for an escape into something else, not dive further into whats actually happening.

The siloed utopian landscape is the point. Apple tries to sell a modern, clean lifestyle status symbol. They are selling products for the person you hope you become, not the person you are right now. "Buy an iPhone, and this is what your life could look like."

Same deal as fad diets and gym memberships, its the illusion of being able to buy your way into a lifestyle without doing the hard work. Apple is selling an identity.

My guess is that it's deliberate - that Siri window hovers over all apps so that you remain in your current context, and can add files/images/texts from any app to the Siri conversation. There might also be a Siri app on the Mac that was not yet shown.

A few things:

- A lot of people found smart watches to be nerdy, something that only geeks would wear, until Apple made the Apple Watch. Along the same lines, everyone (on tech-oriented social media) thought the AirPods looked stupid and dorky when they were first announced, but now they're ubiquitous.

- People find smart glasses from Meta (and previously, Google) creepy, but – and it's anathema to say this around certain parts of HN – like it or not, people do generally trust Apple with their data in a way that they don't with those other companies.

- It seems like you're assuming Apple's glasses would include outward-facing cameras in the first place. Do we know that? The ideal device for me would just include the downward-facing IR cameras for gesture detection. Presumably only people under NDA can say for sure right now.

> Luckily that shit is not allowed in the EU.

What's not allowed? Facial recognition, street annotation, AI? Does it make a difference if it's local, on-device AI?

Apple presenters are coached on how to speak, how to stand/move, what to do with their hands, etc.

I can understand how it might seem culty, but it's in the service of clear communication to a global audience. Anyone who represents a company to important customers and/or the public goes through similar media training.

I hate it too. But watching untrained people nervously fidget with their hands or stand like stiffs has its own cringe.

A few of the keynote people kinda forgot how to walk normally on camera. It happens to me.

That's the way to phrase it if you want to ignore or downplay the leverage that big tech companies have over their users to get them to consent to shady business practices using dark patterns. But this wouldn't be an issue to begin with if it was safe to assume that users fully understand what an app will do with their data, and if it was safe to assume that the app's data-handling practices could not drastically change at the developer's whims.

Apple doesn't trust other providers. See, for example, the ongoing attempts by Facebook & co to exfiltrate as much data as possible. A theoretical Facebook alternative here to super-Siri would have a pipe to slurp up the entire phone's data.

This kind of thing overlaps with the anti-competitive practices driven by Apple's MBAs (like the whole thing with Epic), but it's a genuine concern and one their engineering people think about a lot.

Oh? So I can now disable "AI" and "onedrive" and "microsoft accounts" in windows? COOL! where do i enable that?

Not to spoil the magic but the plan B dialog was somewhat rehearsed too. Award for the best recovery lines goes to James Dempsey and the "I Love (NS)View" song. "I, uh, forgot to mention up front that this song is a beta version. It's feature complete, mind you, but I won't have the words memorized until October..."

lol, I have a few other memories of Steve for when there were technical issues during the keynote. WiFi congestion and dead digital camera still pop up in my memory every now and then.

The curse of money. The more they have the safer they play it.

Which means Apple would have to give OAI and Anthropic access to Gemini, I mean Siri AI.

Hmm, funny, because I literally just set up a Win11 PRO machine yesterday, I could still create a local account, no bypass script needed.

Your links only apply to Home editions.

IMO it's not fine on iOS. It has the same visual busyness as on macOS.

Also weird how it’s all or nothing. Feels like it should just be a theme you choose for your OS.

Yeah it seems like they are finally reconsidering their position of unifying ios and macos somewhat. I wish they would revert settings on the mac back to it's old 'control panel' days.

I really think Mac OS is one of the worst operating systems to begin with. How is liquid glass going to make it worse. I will 100% leave the criticism of liquid glass on Mac OS to others.

But Liquid Glass on iOS has been one of my favorite updates. I like the look and feel of it. They made some tangentially related changes that go too far.

They wanted to be. Thus their investment into Siri in the first place. A revolutionary system - for year 2011. As well as bleeding edge advances in computational photography, photogrammetry, etc.

They just completely failed at capturing the modern chatbot wave.

They tried to catch up multiple times and, ultimately, gave up on doing it in house. Not because they didn't try, but because they tried and found themselves lacking.

I can't wait for the moment Apple realizes that hardware makers will also get eaten by AI. Who needs a fancy and expensive macbook or iphone when all you'll really need is earbuds with an internet connection to talk to the AI that's hosted wherever, which will do everything you ever want it to just by saying so. No keyboard or screen required to get a result, no real local computing hardware necessary. If the result is visual just tell it to display it on your 65" hi-res television (which Apple doesn't make). Maybe the market for earbuds is going to sustain them in the future?

> I'm pretty confident it's Gemini behind the curtain for Siri.

I mean, they said it was.

The audience was the only thing they couldn't control - so they got rid of the audience.

>I think it is more that axing the audience feedback was convenient for them. In the old WWDC keynotes they had to get the audience to 'wow' and applaud.

I feel like I'm about to tell you there is no Santa or something, but did you really not know that Apple always stuffed audiences with Apple employees? Of the remainder it both through intentional and natural selection leaned towards sycophants. Did you really think the roaring response were organic feedback?

It was always controlled. Personally I'm happy to be done with the on-cue tumultuous cheering and whooping.

>But I have only rarely heard anyone who liking the new-style presentations

Well I have only rarely heard anyone who liked the slow, plodding old-style presentation. So...

But yes, HN is overwhelming filled with angry, shakes-fist-at-clouds "it ain't like the olden days!" sorts now. So if you really think this place represents the norm...

Curious how this trait is American? Is there something about the way Americans speak that is fake?

If I share a project with an American friend and he says it's awesome, I still don't know whether he liked it or not.

If I share it with a Polish or German friend and he says it's "not bad" then I know he is really impressed.

It's not "fake" - it's cultural differences where what is intended to come across as polite by Americans[1] can be seen as insincere by people from elsewhere. On the flip side, Americans often view foreign behavior that's intended to be neutral as unfriendly, uncaring or cold.

1. e.g. lots of smiling, use of superlatives like "great"/"amazing" to describe mediocre items/effort/results

Oh yes.

Execs are ‘super excited’ about everything. There is no dynamic range at all. They appear to have no opinions and no judgement because their opinion is always that everything is awesome. When the audience knows that stuff is either normal-level ok or actually fucked up, this message is insulting to receive.

Worse, it trains people downstream that shiny happy is the only valid comms. Hard to escalate a concern when you don’t know how to start the message with how super excited you are about it.

It drove me crazy during my corporate period.

Yeah, absolutely.

At least to my British ears, Americans rarely sound authentic.

Its always grandiose statements and elaborate smiles.

Beyond just American, they are trying to emulate Jobs style without his genius for presenting in a compelling and attention grabbing way.

Speaking as a Brit, our national trait is generally too understate things. So even saying what you mean, directly, comes off as a bit immodest and hyping it up in sales pitches sounds shady.

Americans generally say what they mean a bit more, so I think their mid point is just different.

As a Brazilian, I also find that annoying and unnatural.

As an American with autism, I see it too.

Small talk is all lies. Almost all praise is fake. And it all drives me insane. I can fit in at work just fine, I can appear joyful and excited to come to work, I have 30 years of practice with it. But I avoid it whenever possible because it is all lies.

Americans appear to oversell everything because people get mad if you don’t.

“Why can’t you just be positive?!”

Because I’m not going to lie. I can’t fake praise, and I won’t even try. Being positive while lying is immediately obvious and it undermines the positive attitude that you’ve painted on. If anything, I take a negative message when I see someone faking a positive manner of speech.