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"In contrast to conventional radial flux motors, the electromagnetic flux in an axial flux motor runs parallel to the axis of rotation. The key components are arranged in a disc‑shaped layout: two rotors sandwich the stator from the left and right. This design enables an especially compact motor architecture, high power and torque density, and new freedoms in drivetrain packaging. In the new Mercedes‑AMG GT 4‑Door Coupe, the motor at the front axle is just under nine centimetres wide; the two motors at the rear axle each measure around eight centimetres in width. The three axial flux motors are integrated per axle into so‑called High Performance Electric Drive Units (HP.EDU), where they are combined with a compact input planetary gearbox in a single housing."

“What“ might be a long answer, but why anyone might want one is to have increased torque density for the given volume and diameter. So they are thin motors where the generated flux is parallel to the shaft. And they are like the standard PMSMs where you apply the same driving algorithm from the inverter side to use them.

It's basically the V8 of electric motors. Different topology results in better power to weight ratio. From the outside they look pancake shaped.

Most motors have N-S axis of magnets aligned tangential to the axis of rotation. Axial flux motors have N-S poles parallel to rotation. This allows motors to be thinner and wider as well as anyhow more lighter and sometimes easier made. Whether they make sense depends, it seems.

It's a bit buried, but it does:

> In contrast to conventional radial flux motors, the electromagnetic flux in an axial flux motor runs parallel to the axis of rotation. The key components are arranged in a disc‑shaped layout: two rotors sandwich the stator from the left and right. This design enables an especially compact motor architecture, high power and torque density, and new freedoms in drivetrain packaging. In the new Mercedes‑AMG GT 4‑Door Coupe, the motor at the front axle is just under nine centimetres wide; the two motors at the rear axle each measure around eight centimetres in width. The three axial flux motors are integrated per axle into so‑called High Performance Electric Drive Units (HP.EDU), where they are combined with a compact input planetary gearbox in a single housing.

https://backtothefuture.fandom.com/wiki/Flux_capacitor .

Here's a good video on it from my watch history: https://www.youtube.com/watch?v=dCO633KE7RA

Am I reading you right that breaking power (that you want to regenerate in the system) >> speeding power? Obvious now I come to think of it, and still pretty nifty new thing learned if true!

Did they have to? My impression is British companies sell out as soon as they can these days. Is this something that could be changed with policy? Does Germany incentivise running companies more? Or is this cultural, e.g. British people are more risk averse?

Ye, and I’d wager China will put that motor into affordable vehicles first, not some BS AMG GT 4 door/4 seat hyper car.

Not all of those inventions are bad. But not all of them are coming from a place of necessity. All of them do increase complexity. My gripe with Mercedes is not that they are constantly pushing boundaries on what can be done with more tech. My main gripe is that the EVs they are building are essentially as complex as the ICE cars and follow largely the same design principles as the ICE cars. For instance, in the EQS, instead of applying engine breaking when the driver takes their foot off the pedal, they went to great lengths to _move the break pedal_ in proportion to the amount of engine breaking that is currently being applied as per the VCUs command. And yet the door cards on the EQS are not up to the standard of an S class.

My main gripe with MB is that they have this new technology that could simplify things and let them build a better product. Instead of building around it, they shove it in to their existing designs. I was expecting an electric S class to be more akin to a Lucid Air sans the teething problems of a new company. Instead, we get weak attempts at solving non issues.

And whilst they are certainly not in the market of producing affordable vehicles, I would hope that using EV tech they could create a better version of their existing fleet. I do not think anyone buying an A class cares about the 4 popper under the hood - losing it and simplifying radically, in my mind at least, would give them more budget and leeway to create a more compelling product.