Wow, I guess no one is immune from supply chain issues. To Apple's credit, I remember the time (a while back) when people overpaid for the Apple brand while not getting as much performance for their money as they would have with other laptop / smartphone manufacturers. Things have really changed over the recent years. Thanks to all the vertical integration, Apple is about as cost-effective as you can get for top-of-the-line hardware. So the fact that they are raising prices is an alarming sign.

FYI - other retailers still have the old prices. Some even have discounts. The cheapest MacBook Air is $1300 on Apple and $950 on Amazon and Best Buy. I imagine this will change soon, so grab them while you can.

The configuration I’m interested in (I’m waiting until new M5 models are launched) just increased $1000 :-/

The Studio I looked at yesterday jumped from $2600 to $3400 (30%). I was saving for it and was about 1/2 way there. I was expecting these increases in 2027, so planned to buy late in the year. Apple moved faster than I expected after the price increase announcements.

On the flip side, this makes PC options with GPUs more attractive.

I’m interested in running local AI models.

The price increases are absurd for some configurations. Glad I placed my order for a new mb pro a couple days ago.

> The average price increase is $269.23.

How is that calculated?

Some more discussion: https://news.ycombinator.com/item?id=48672732

This is a weird way for Apple to admit the Mac is dead.