Caught my attention for a different reason and that's the name - REO Motors. I live in the Lansing area and until entering college there were two companies building vehicles here, GM (Oldsmobile) and REO.

Ransom Eli Olds created the Oldsmobile. Olds created the assembly line for manufacturing his cars. Everyone believes it was Henry Ford who created the assembly line but Ford (and mainly his chief engineer C. Harold Wills) who perfected the assembly line as we know it today. Olds got into a tangle with his investors and left. The company was sold to General Motors.

So Olds created a new company which was named after his initials. R.E.O. originally made both cars and trucks but after WW2 they dropped cars and specialized in heavy duty trucks. One famous model was the REO Speedwagon made even more famous by the rock band.

The new REO Motors is based in Texas and is going to build gasoline powered Japanese style KEO trucks. I am much more interested in an entrepreneur in Detroit who also started a company, Mutiny Motors, who is building his own Japanese KEO trucks except his will be EV's. He bought an old Lincoln plant, he is bootstrapping and will be selling the trucks as kits that you assemble.