Unless things have changed since Covid, "selling work" was consulting which was hard to scale while "selling software" had a multiplicative factor. Although consulting/customization work might be the only survivor if LLM's do what their backers wish.

they try to make good not having layoffs by people taking up different roles/responsibilities but really a) some people enjoy their mechanical jobs. they dont want other responsibilities. b) depending on the size of the displacement, many will still be laid off. ultimately profits are more important than finding everyone new work.

its not all wrong ofcourse ,and the arguments aren't all bad, but i think its mostly reasoned from what is good for the company, rather than the individual workers (which imho is that 'third rail', the impact on the individual, not the company)

(this is only a nit to that argument, and not the entire article which from its stance seems pretty accurate)