But that's why some people give him the time of day. A lot of people prefer to see things in black and white because it's easier on the brain.
Basically, Ed is doing the easy part (pointing out the malinvestment) and not addressing the harder part, which is to predict what comes next in realistic terms. Because the idea that LLMs are just a $30-40 billion/year TAM and there's going to be an epic implosion that leaves only rubble is not the likely outcome.
It's a bit like the first .com boom. There was a huge amount of malinvestment and the bubble popping was painful, but there really was a business for people to buy stuff online, to consume paid content online, etc. The malinvestment got sorted and a couple decades on, immense wealth has been created.
For whom? "Everyone". Maybe we can quote some "Everyone is better off now/the global standard of living has increased bullshit". Have you tried to get a job that pays enough to buy the average house in your area?
people also tend to sheild their sacred cows with gestures toward nuance. maybe i'm misreading you, but it sounds like your criticism of him is he has correctly identified a problem and is reporting on it, but he hasn't taken the next step of predicting the next twenty years of consequences. sounds to me like a reporter doing his job well.
That's the point though, isn't it? How detached from reality must you be to think this is ok?
"Painful" is carrying a lot of weight in that sentence. Painful means people lost their jobs, families broke up, depression, probably suicide, other forms of violence...
There must be a better way to go about these things.
Anyway, I think Zitron is wrong on the usefulness of AI, but I don't need to agree with him on everything. That is the weaker part of his arguments anyway (and, unsurprisingly, where critics here choose to engage with).
He has a very solid point on the viability and economics of AI, and I am still to see facts that contradict his analysis there.
In fact, what spooks me about AI is not that it can replace me. It can't, that much is clear. I am spooked about the probable economic downturn that it will spawn. All the reckless spending is fun until the bill has to be paid.
[1] Actually I think it's right on the overinvestments and ROI claims
Ed Zitron is a journalist. Do you say that about every journalist?
https://www.precedenceresearch.com/large-language-model-mark...
The TAM figure they arrive at is ~$36 billion by 2030. And for 2026 they claim a TAM of $10.6B
OpenAI alone is rumored to be on track for $30B of revenue in 2026. Add in Anthropic, Google, Microsoft, Meta, and Chinese providers, and the revenue being generated from LLM's in 2026 is plausibly in the range of $50-100B already.
Whatever your thoughts are on the cash burn to get there are irrelevant. There's at least $50B of LLM usage being paid for in 2026. 5x higher than the figure these research report companies are providing.
Just out of curiosity, where did you get the 50B figure?
He gets things others are missing.
He also misses things others are getting.
I think it’s nice to have a voice criticizing the fundraising aspect of these companies. I do think we’ll see at least one of them blow up. The technology is obviously useful though. Hundreds of thousands of developers have already changed the way they were working for decades. Some of the criticisms that the technology doesn’t work at all go a bit too far.
I agree on this, but it doesn't mean that there is an automatic benefit on business side ... and business is what is paying our wages & tokens!
We are still in the discovery phase, but we don't know yet if there will be enough return to repay those hundreds of billions already invested and other few trillions that will be invested in the near future.
It's not enough for it to "work". It has to work in a way that is affordable and cost effective for widespread use.
Otherwise, people/companies will use it sparingly or not at all. Anything less than widespread, "universal" use is a big problem for those investing $ trillions in AI.
Is it a panacea? Of course not, but it is potentially a sustainable business.
Except - open models are barely months away from the same performance and there is no moat, so we will see commodity pricing, and the billions being heaped on the fire currently will probably not see a return, unless someone comes up with a genius trading bot perhaps.
LLMs are big, Codex app is huge. You can control the browser from within codex app with just natural language.
Tell codex to perform a few actions, you go get coffee and come back to work done. This is real boost in productivity.
"This time it's different" is a story told by people at both extremes.
"There is unsustainable excess and malinvestment but it's not going to be the end of the world and there will be some really important and successful things that are left standing alongside some carnage" is a narrative that doesn't appeal to the masses for a variety of reasons. And people like Zitron, who profit by selling narratives, often avoid narratives that require nuance and balance because it forces them to produce more complex and detailed, and less bombastic, analyses.
This seems like common sense to me.
Token rates need to double in order for the industry to "break even".
In reality, just "breaking even" is not enough. Venture capital expects a sizeable return on their investment. So look for token rates to triple.
In reality, most companies are not at all prepared to feed AI vendors what they need in order to become profitable.
Uber is an early example of what is in store.
https://aimagazine.com/news/why-uber-has-already-burned-thro...
https://www.forbes.com/sites/janakirammsv/2026/05/17/uber-bu...
(to me it's a bit like criticising oil companies by claiming that oil doesn't actually produce any useful power after its refined. There's a lot to criticise about them but the fact that their product is very useful is in large part why it's so hard to do something about the rest of the problems they cause)
You can view these things 100% cynically, or you can also consider the possibility that markets over (and also under) shooting are also a form of discovery in which the value of new business models, technologies, etc. are determined. While I'm not personally a fan of today's financial engineering and have concerns about direct government investments in particular, net-net it's probably better to live in economies where capital is abundant and malinvestment is possible, than to live economies where the opposite is true.
From the .com days, I personally observed four categories of outcome:
1. Total financial ruin. If we're being honest, this was often the result of individuals who got rich very quickly and spent even more quickly.
2. Survival. Lots of people got laid off and eventually found new jobs when the economy recovered. Their experience was valuable. A decent number of these people went on to ride the recovery boom and are comfortable if not "rich" today.
3. Survival with a story to tell. People who survived and came away with a story to tell ("at one point I was worth millions on paper and 6 months later I was laid off").
4. Huge windfall. Some people made a lot of money and through luck and/or smarts, managed to walk away from the implosion wealth intact.
The truth is that nobody can predict with certainty the future. Markets are the place where humans make bets about the future. Expecting entirely orderly markets in which everything moves at a predictable pace in a predictable way, where no participants win or lose too much, just isn't realistic.
This is a false dichotomy. Not everything needs to exist at the extremes.
> boom and bust cycles have existed for a very long time. This isn't a new thing today, and it wasn't new then either.
Murder and domestic violence have existed for a very long time. Racism existed for a long time. Slavery existed for a long time.
Things can be fixed, or at least improved to reduce the human cost associated with what's essentially a governance choice.
So you think there's a way to outlaw possible malinvestment?
Neolibs have the most rigid, binary and least creative minds I've ever encountered...