Europe's company websites are mostly served by US vendors(ciphercue.com) |
Europe's company websites are mostly served by US vendors(ciphercue.com) |
https://bloomberry.com/blog/we-analyzed-50k-apis-heres-which...
Hetzner is just way cheaper and pricing is more predictable. I don’t need any advanced cloud offerings. And yes, being outside the US is another advantage rn.
It's comparing countries with vastly different socio-economical landscapes and sizes.
Is "using Cloudflare as a CDN but hosting everything at, say, Hetzner using generic systems/opensource components" the same as "having built a complete ecosystem with Amazon specific software"?
Getting out of the walled garden of AWS, GCP or Azure is notoriously difficult. Some european cloud providers made this one of their key selling point, advocating for openess and "multicloud". This had, to my knowledge, next to no effect.
Vendor lockin is real. Dependency to a vendor located outside of your generic law system is, indeed, a risk. But this article probably isn't the way to measure it (and it's a tough job to do)
Take Stripe as an example: is there a real alternative that covers what they do? Not to talk about Cloud and Edge Computing vendors: GCP, AWS, Cloudflare... does anyone even get close to these products / companies and what they offer? Managed environments, automatic scaling, serverless architectures that just work and cover all your needs?
I'm a big fan of Hetzner, which has great prices, a great managed environment and lot of features that give you a reliable structure to work on, but I don't actually want to manage everything by myself.
I also use Bunny.net for my products, but the services are still limited and contained to very specific stuff.
Just take a look at Neon Postgres as an example: where do you find a product like this in Europe?
I believe that the problem is mainly structural and cultural. When a new technology comes out, it's usually from US researchers and companies. So how does Europe even stand a (real) chance at giving the world (or the continent) the best packaged services?
Scaleway, OVH, Hetzner, Infomaniak and others do have pre-packaged, managed services, but you might not find "eveything and anything" that you find at, say, AWS. The other side of the same coin is that you're as vendor-locked if you buid something with one component at SCW, one at Hetzner and the third at Infomaniak... (but you have to manage 3 different invoices...)
https://gds.blog.gov.uk/2026/06/02/building-for-the-future-m...
Have you tried searching the internet for things like "European Stripe alternatives" and things like that? Or you tend to rely on word of mouth and similar?
I won't claim there are 100% replacements available for everything, but for all the basic functionality of Stripe, Cloudflare, AWS and so on there are tons of options out there, seemingly growing every month, but it does require you to proactively go out and look for them, rather than relying on that you've heard about it since before.
Stripe is not just an integration for Link or Card payments, and payment fees are actually not that bad. Developer experience matters most to me. Plus, I agree there are alternatives to a basic Stripe implementation, but what about Stripe Connect?
But are they as good and is one willing to take the risk of putting your business one a smaller company vs one of the big ones?
I think this will start moving a lot now that people are really aware of American dependency and also ethically are opposed to it.
Maybe going beyond cyber alternatives is whats needed
And you know their infra generally works, you know when it's not on fire.
And when it is, well you are not going to be the only one down.
For payments I've used Mollie, which is EU based and has good DX. It also has something critical that Stripe does not: proper customer service. Adyen is also good.
You're a bit generic on other fronts but Scaleway is an excellent EU-based cloud provider. Haven't missed anything from AWS so far.
> Just take a look at Neon Postgres as an example: where do you find a product like this in Europe?
Why would you even want such a product? Managed postgres for cheap in the low 10s of Euros will scale to lots of users.
If your problem is scaling you have the best problem in the world, and one that most cloud vendors offer solutions for out of the box.
Neon is a great solution..which fits a handful of use cases.
US definitely enjoys an apex position in cloud services, but there's little to no core irreplaceable products beyond leading edge AI in European offerings.
Cloudflare might be an exception if latency, ddos protection and global reach are important.
After Trump now there is a reason to actually go for European base and EU is trying hard to clean up the field with things like EU-inc, digital Euro, common markets etc but its not happening fast enough to make a difference today.
Maybe if all goes well and Trump can finish his term or even invades Greenland then EU can have its "tech", but for now its happening slowly because its primarily driven by the hypothetical risks that are convincingly real but but costly to act on.
I think this would highly depend on the country. With a solid business plan, I could easily get funding via banks and literally start a company with the press of a button in web portal, in Sweden. Similarly, Estonia seems to have made it ridiculously easy as well. In Spain it's slightly harder, I have to fill out some forms, but with stable income, very easy to get a bank loan even for business ideas that probably shouldn't.
Sure, you won't attract multi-trillion VCs that route, but is that exclusively what you're talking about? How much easier can it be to start the company than the press of the button, since you seem sure it's much easier in the US than all the countries in the EU?
However, that is if you take all websites into account. If you only take the most popular websites/biggest companies, their estimates are closer to reality.
Source: I have access to better data.
On the other side there are people who are techy but happy to use US products, and when you pitch something European they would cite some tool that's better and bigger in US.
It's hard to find people who are in the middle who would like to pay and use a EU made tool.
Also processes take forever, and everything has to go through lot of meetings, and bureaucracy and red-tape and no one is willing to take a chance on a small startup.
This seems like the wrong takeaway and I'd advice (European) companies to do the opposite: Don't look at what your marketing/landing page does first, care first about where your actual user/company data lives, what processors are touching it and so on. Then once you have your internal house in order, then do the easy surface-level stuff like what vendor sits in front of your marketing websites.
I don't understand why they'd advise people to do things in that suggested order, seems really backwards and like they're more interested in patching over the problem rather than actually solving it.
> For European infrastructure vendors, this is the market map. For policymakers, it is the base rate. For buyers, it is the inventory problem.
Dammit, fell for another AI slop article AGAIN...
Is it really "slop" if you keep falling for AI written articles again and again? Doesn't that actually mean the opposite - the AI seemingly convinced you (or almost) that it was written by a realy human?
If I never actually noticed it, it wouldn't be slop, that I'd agree with. But in this case, I did notice, so it is slop.
If the article was written by a human it would be valuable feedback for the author. Because the article was written by a LLM it was just the commenter being tricked to be engaged by generated noise.
Yes, it's INFURIATING. I hate, hate, hate this. :(
Can we start flagging shit like this, please?
I know companies that will tell you "I'm not gonna put any of my data in cloud, especially not American ones" but they are perfectly fine using any major cloud based office suite (mail, docs, chat/video apps, ecc ecc) where they voluntarily and deliberately load any kind of data.
Self-hosting mail infra is a forgotten skill, indeed
There aren't many completely european solutions, but there are more than zero.
Right on the front page...
TLDR: Yes, ofc we use Microsoft, Amazon (AWS), Cloudflare and Cisco...
There is even mainstream press articles about it here in Sweden. "dependance on microsoft ooh so bad" etc.
I find it laughable.
Unless you have a time machine to 2005 (EC2 came out in 2006 that should have been the signal) there is no way to compete now. That train has left the platform.
Second, Nokia and Ericsson dominate mobile infra in the west, but that is good I guess as they are EU? What does USA think about that?
Third, let us say you get rid of MS. Now you have no MS but all network infra for broadband is Cisco, Huawei, Juniper etc. Good luck ripping that out. And for what?
Same with AI. Mistral was amazing at first, Le Chat. Almost as good, generous free limits, good docs. Now? Just plain bad. Deepseek is better (I dislike china so I avoid it). EU should have gone in 500% the moment Mistral showed promise.
But lately we let USA and China take the lead on everything and EU can write a strongly worded letter after about how bad it is.
People will "care" when EU starts making good stuff again.
And lastly lol, people do know everything ends in Taiwan in the end right?
Let the yellow man put some more tariffs on imports from the EU. Let him ban EU citizens from Visa/Apple/Microsoft when they disagree with MAGA. Maybe give east Europe to Russia, the west half can be the 51st, 52nd and 53rd states.
As long as there are no options we have no freedom.
But then okay, say you want to do more.
Then do more. Not some letter from EU.
There is a focus here on office and javascript... why?
Okay if you want an EU M365, good luck.
Exactly, EU must guarantee that there's no going back even if the next US president is likable, cooperative politician and not this thing that Trump is. Otherwise all your investment can perish if switching to MS, Oracle or Palantir or something becomes acceptable again 2-3 years.
A Trump invasion or something just as hard to fix needs to seal the deal.
Did you actually try searching what I told you you could use as a search term? Have you looked into Mollie, Adyen, Klarna, Mangopay, Quickpay, etc? The list is quite large, there are options available but again, it requires you to proactively review and compare them, not just throw your hands in the air proclaiming "It's not Stripe".
I looked but couldn't find any. Adyen does not do this on its own AFAICT, only with 3rd party addons that implement recurring payments on top of it. Mollie claims it does this but is woefully incomplete (no failed payment retries for example), and appears to be all in on slop.
While for the other side where the sovereignty is not an important factor, it's product quality that matters.
You can absolutely make a European startup that sells B2B SaaS, successfully, it just has to be better than the competition, and being European will not be enough.
> there is one section that is hardcore-opensource fanatics, they want to host everything by themselves, and want to go through the trouble of keeping things updated
Using Cloudflare, AWS etc. does not mean you do not have to keep things updated. Using an SaaS does. The numbers in the article count both.
There are plenty of people who use FOSS only and non-US hosting, and still use Cloudflare.
> On the other side there are people who are techy but happy to use US products, and when you pitch something European they would cite some tool that's better and bigger in US.
A preference for what they already know (maybe reinforced by marketing). Its not that they prefer American products, but American dominance means it is what everyone already knows.
Is it? If you live in the EU, the fact that pretty much all companies completely depend on US tech to work means that the US can not only spy on them (if Airbus uses Microsoft Teams, then the US government can ask Microsoft to give them access to the data and use that to help Boeing win contracts for instance), but also put pressure on those companies by blocking their access to that tech (it has happened).
The "sovereignty" part here is a net positive for anyone living in the EU. Net negative for anyone living in the US of course, because being in a dominant position does favour the US.
I live in an EU country and care deeply for the right to erasure and our consumer rights. The EU legislature does some good things on that front. I "care" for EU tech companies as much as I can care for any company currently. I think technological sovereignty is and will be important moving forward, for our economic resilience, infrastructure stability, among other things.
BTW "EU nationalist" just sounds like an oxymoron to me.
But clearly you don't care, so understandably that choice doesn't make sense for you, that's all fine and good. But still you have to understand other people/organizations than you might have different requirements? Or is that a very foreign concept?
That's a bit of a feature, I don't think the EU should want TooBigTech monopolies. Doesn't mean that there cannot be successful services in Europe.
I don't think it's weird: almost nobody cares, they just use whatever they know/is free. It turns out it is US tech. It's the exact same situation in the US, except that for them it is not a sovereignty issue.
Now maybe there is a bigger open source community in Europe, but I don't see a problem with that.
This is quickly changing though: my subjective take is that the US antagonism is pushing people away from American product AND making the European identity stronger.
I think that’s because people who aren’t part of the open source FOSS camp don’t care where the services they use are based. And the people who don’t care tend to choose whatever is the easiest and most popular option. Hold on, did I just restate your whole point? Maybe I did.
> god knows what complications it creates across EU borders you can just create a company for pretty cheap in US
What? That doesn't make any sense. If I'm a Swedish resident, and I want to sell to Danes, then in no way is it easier for me to start a US company (?!) then sell to Denmark from outside the EU, than just starting a Swedish company and selling directly to Danes inside of the EU.
This is starting to sound like someone who never done intra-EU B2B or B2C at all. Where are you getting this from?
> If I'm a Swedish resident, and I want to sell to Danes, then in no way is it easier for me to start a US company (?!) then sell to Denmark from outside the EU
Starting a US company from EU costs a few hundred dollars depending on the broker etc. and indeed you may find it much more useful depending on how you do business(who you employ, what you sell and where are your clients). This is because EU single market isn't that single at all, you will need to figure out pensions, social contributions taxes etc across the EU borders for example but if you incorporate in US, life becomes much more easier as there are already many services geared to fascinate the trade between EU and US. So it depends.
Maybe things are easier from Sweden but then why not Europeans start company in Sweden instead of dealing with Germany for example? Do you by chance require residence and have residence-related obligations and costs? Why Sweden isn't Europe's Delaware and EU is trying to create 28th regime and the EU-inc then?
You can open a company in another EU country, but if you don't live there, your domestic tax agency may/will interpret the company to be under their jurisdiction based on your residency. Now you have double the paperwork, and likely a more complex tax situation to deal with.