Samsung overtakes Apple as smartphone market sinks to a 13-year low(androidauthority.com) |
Samsung overtakes Apple as smartphone market sinks to a 13-year low(androidauthority.com) |
Perhaps the margin isn't quite as large as for Apple phones but the flagships are still not cheap by any means.
In general, it seems that Samsung beats Apple every single quarter other than Q4, which is when Apple releases their new phone.
The only notable data point is that Apple beat Samsung in Q1 2026. Otherwise, Samsung shipping more than Apple is completely expected.
The difference between the S21 Ultra and S26 Ultra is pretty small, all things considered. Appearance wise almost identical. Battery size is still 5000 mAh. Cameras are marginally better (maybe even worse since they removed the 10x zoom camera).
Counter points though, privacy screen on S25 Ultra is a nice new feature. CPU/GPU performance has been improving, including efficiency for lower compute tasks.
Curious where is the reality
Apple claimed a record 20% of the market. Samsung overtook them with a 24% market share. These aren’t contradictory statements.
I suspect Apple’s percent of the profit share remains undefeated though.
That 24% market share for Samsung is from the andoidauthority article, which cites counterpoint research.
There's a reason why the marketing strategy for smart watches pivoted so heavily to older clientele and became health-centric (Older user = deeper wallet).