Unless I'm misunderstanding the article, or your comment, the models were responsible for generating the music _videos_.

The music itself is Uptown Funk... which was a very successful song in 2014 (https://www.youtube.com/watch?v=OPf0YbXqDm0)

The videos are indeed awful though.

Visual effects went through this same development issues as the industry matured. What took this industry decades to advance it taking months in AI. Think the spaghetti Will Smith and now this. Another one people don't mention here but is specific to video is higgsfield ai.

"not great" is a huge understatement

This wasn’t possible even a year ago, with the speed of things changing and how much money is spent on movies is there really a doubt that someone will be able to make $100 million movie for less than $1 million in token spend?

Directors and editors using Seedance can fire the film studio.

This is a fundamental shift in how storytelling is funded and made, not in who does the driving.

Same as is happening with code.

I'm classically trained and I honestly can't really tell how these are worse than the human produced ones. They all look kinda the same to me.

To me nearly all of the real world dancing looks like that. The dancers could literally be olympic level and I still don't see the connection between their movements and the sounds of the music. Music videos sometimes do sync for me but only on very simple motions, and for whatever reason shuffle dance on video almost always looks great.

What's embarrassing?

Even their demo clips are soundly in the uncanny valley, and I assume normal folks using it and having to pay for each clip will have generally worse results.

> need auteurs to curate vignettes or effects and cut or mask them in etc

The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.

These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.

As someone who has marketed music, shot music videos, directed music videos, cut music videos together from stock footage: you don’t need auteurs.

You did back when MTV made songs big.

No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.

The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.

Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.

None of these would cut it.

This is incredible! Did you make these yourself? I am familiar with remotion but this is a lot more than just splicing images, etc.

Did you use a skill library to make this?

So AI could generate a great lyrics video.

But why spend the same amount of money on AI instead of humans? My guess is that shooting a music video is probably fun for a lot of artists. And with AI the result is not predictable and might be inconsistent in the dumbest ways.

My guess is that an AI music video would have to be a lot cheaper for artists to consider it outside of making one just because you want to make an AI music video.

You don't need to spend $200k, because results can be bad for cheap.

https://youtu.be/HDdsKJl92H4

Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now.

Not sure why Wan is the focus of this article and Seedance is a footnote. Wan/LTX/open models are significantly behind Chinese closed source models. (And the Chinese have left the Western models in the dust.)

I wouldn't do anything production grade in Wan.

the giant cartoon dragon with a sign that says "retired" made me guffaw

It's Wan video, which is a shitty video model.

The OP would exclusively be using Seedance 4k if they were serious about this.

Video can be good if you stick to a garden path of simple scenes with tons of examples in the training material and not a ton of motion between overlapping objects in a scene, and don't really care too much about specifics.

As soon as you want something very specific, or something novel, or anything with a lot of moving objects/people, it falls apart.

Video is better. The models just chose older video models which are not SOTA

Exact same impression

The thing about art is that literally everything is a "valid creative direction." But that doesnt make everything immune from derision.

Coincidence that both songs reference Michelle Pfeiffer or was that free connotation at work?

That’s not really the same thing.

Riptide gets away with it by being so utterly on the nose it reads as ironic.

Wierd Al videos are a parody of an existing property. "White and Nerdy" is a parody of "Riding Dirty" by Chamillionaire, but the lyrics are about nerd stereotypes (as an intentional contrast with black culture as presented in the original,) and a great deal of creative effort is put into making those lyrics humorous while also fitting to the original theme. Nothing about Wierd Al's videos are "totally literal," certainly not in the sense of these AI videos, which are "literal" in the sense of "literally showing what the lyrics are describing."