Did they use Claude to generate the idea? Sounds like an AI hallucination spiral. “Yes, we’ll show a few hundred gravestones at Arlington cemetery and talk about hard questions”. I can see Claude writing that.

> Who’s gonna hit the brakes if we need to?’” said one commenter, sharing the cemetery image that appears in the ad.

A human not captured by AI psychosis should review their PR comms! First it was the “some models are so dangerous government should restrict them”. Then, the dead soldiers commercial. What is going on at Anthropic? Are they getting desperate because of Kimi K3 or something?

It was a good ad, because it was scary but hopeful, and I think that's how they want people to view their company?

Trying to make claude come off as human and friendly is never going to work in an ad, it would be huge uncanny valley.

So may as well try to scare people, might help juice the ipo a tiny bit from clueless people

> “[T]he EAs [effective altruists] at anthropic really must be living in a bubble of ai psychosis to think this would go down well,” a critical poster remarked.

My first reaction to the ad is, this feels very much like a messiah complex… like… SBF…