Boss: build this, it will drive sales. People will order everything through vocal prompts in the future without even looking at the products.

Low level employee who has to build it: *screaming internally*

For an article about the origins of Alexa / Echo, it seems a pretty glaring omission to completely skip over the organization that actually designed / made the hardware.

That, for what it's worth, was done by Amazon Lab126 in the Bay Area under Dave Limp. Again, it's very strange he's not mentioned once in this either.

(2021)