Businesses with ugly AI menu redesigns(blog.fiddery.com) |
Businesses with ugly AI menu redesigns(blog.fiddery.com) |
But now many of us have been trained to detect slop from miles away so it just comes across as cheap.
I often feel the same way when I glance at a project’s documentation and it’s long and full of markdown styles and emojis: “the author didn’t think about the users at all, they just wanted to get this over with quickly, so now I have to be super suspicious of everything I read here and it might end up being a huge waste of my time”. A few years ago I’d probably think “wow, emojis!”
It's a shame because it takes away the choice of either seeing the real product, or imagining it - I'm left with this shitty generated impression of what the food won't look like.
I was under the impression that FTC laws require food advertisement photos to be the "real" thing. I don't know if the FTC covers food service but if so I wonder if they just don't want to bother slapping restaurants with fines over generated product images in menus (or if menus just aren't covered by the same regulation). Also I wonder if there's some grey area when it pertains to "photos" vs "generated images" (though the latter is clearly intended to stand in for the former).
What makes me feel almost physical disgust is the food in AI generated posters or menus. There’s something deeply uncannily unappetizing about the food. And once I can identify it as AI generated, it’s even worse… there’s something almost creepy about knowing the image is a computers best approximation of something humans want to ingest.
I cannot understand how a food establishment that takes themselves seriously would want to use generative assets like this… can’t they see how unappetizing their own food looks??
Thought it was going to be something about website nav bars..
Now, they don't have to pay for or manage delivery people, or pay anyone to make their menus for them.
There are no consequences to lying. People have a bad experience sure, but they'll forget next time they order off grubhub and simply search for "burrito near me" and click on the first good looking food.
For example, at my local preschool there was a wall flyer with information about what to bring the swimming pool. It had the most crudely drawn fishes and crabs and seahorses that I had ever seen. It was clear that whoever drew that had no prior experience with anything even remotely resembling a pencil, and by no metric one would define those drawings as "good". Maybe it was drawn by a janitor, or a teacher with too little time to waste on a drawing? Regardless, and I cannot emphasize it enough, I VASTLY preferred it to the new AI generated one they put up, with its generic AI generated marine life that one would get if they just typed "sea life" in the prompt. I can't tell you why myself, if you were to look at both versions side by side, the AI one is undoubtably miles better. But... it just feels wrong. Off. Out of place. I know I sound like a luddite, but it just doesn't look right. It's uncanny, and I really can't explain the reason. It's like seeing a perfectly drawn, realistic, anatomically accurate human being in an otherwise cute and cuddly children's cartoon. It just doesn't fit in with everything else. It's a preschool, it's supposed to be filled with "bad" drawings, you know?
And don't get me started with the time they put up AI filtered group photos. I almost had a meltdown, and I'm (mostly) pro AI.
Still, while "it's AI generated crap" and variations thereof are all perfectly valid reasons by themselves, they are way, WAY too shallow for the average guy who looks at both versions and prefers the AI one because it looks "better". I would probably sound crazy and/or pretentious trying to explain to him why I prefer the badly drawn one to the perfect AI generated one, I do not know exactly why myself.
The posters all look good - much better than their desktop publishing predecessors. And yet they also eat away at the credibility of the event or business for me.
It's hard to trust a poster when the quality of the design has zero relation to the amount of effort that went into creating it.
But is that a widespread feeling, are the vibes bad for regular people, or is this effectively just old man shouting at clouds?
My knee-jerk reaction is instant credibility loss for the business/person/thing.
Follow-on is sadness (what are we losing in society because of this?), and curiosity: if a polished appearance (even if it is mega plastic) is no longer a sign of quality, then what is? What signals do I need to look for now?
But, wait! Was a high degree of polish ever truly a sign of quality? I've certainly had experiences where a place made every effort to look polished and professional (and generally did a good job at it), but quality missed the mark. In the case of restaurants, a common refrain of mine used to be, "they're trying too hard in the wrong places." Now, I guess, they don't have to try too hard... but they're still not focusing in the right places.
I don't know what to make of it and I go back to still trying to figure out new (or old?) signals for quality.
Not sure how diffusion models work in detail so consider this wet neural slop, but I feel like the training data had a sizable portion of it of high quality art, photography, design, and the models captured mostly the polish: the crispiness, the geometry, the contrast: they're after all computable features. It's more difficult to capture the meaningful blurs, the deliberate deviations, and the organic rule breaking. They're properties much harder to "featurize" for, and rely on tags/labeling/descriptions, etc of variable quality.
By all means you can get that with AI anyway, but it also requires you to understand the art itself, and describe it in a way the model produces satisfactory results.
A cursory glance at YouGov strongly suggests that people have bad vibes about AI in basically every territory where they're asked about it, and for basically every use-case
Tale as old as time: a race to the bottom. Businesses trying to cut corners, thinking they can offset it against losses from exiting customers. If it wasn't, a lot will just cut more corners.
These businesses weren't paying someone to make a flier. The business owner was sweating for an hour in Microsoft Word and producing something that looked terrible.
I expect they are now investing approximately the same about of time iterating in ChatGPT and producing something that genuinely looks like a huge improvement to them.
Maybe I’m misunderstanding but I haven’t seen many that I’d say look “good”. Especially food related ones.
There’s a big reason more expensive restaurants don’t have pictures on their menus, even when they’re the best equipped to ensure your meal matches the picture.
There's some hot take incoming about highly processed foods, but the reality is that's still designed and made by humans, for humans, and so passes all those initial hurdles like "is this poison or a trap?"
An image model doesn't even have that grounding.
Similar to someone just scrawling a sandwich board sign in chalk (which at this point I would prefer).
Businesses will stand out from a taste perspective by continuing to hire human effort to make recognisable human output.
One day a tattoo parlor asked her to make a sign. She did. They asked if she had ever thought about getting into tattooing. She hadn't. They gave her an apprenticeship.
After completing her apprenticeship, she's now booked so far into advance that she closed her book to the public.
I think about her all the time now, what with software engineering going the way that it is. What lateral like passion could I transition to, as she did?
As opposed to what? This is usually a sign of quality. If it’s in chalk it’s because it changes as the restaurant experiments and tries new things.
https://preview.redd.it/the-peas-are-upside-down-v0-5pwo713b...
I genuinely think AI companies need to worry more about their brand. Just through how their products are used, they are perceived as a marker for low quality.
Sometimes I wonder if this will settle into its own form of kitsch over the years, and whether people will someday try to emulate it (with a wink and a nod).
I don’t get how AI images like this don’t open them up to false advertising lawsuits
Someones definitely going to write a think piece about how this erases aesthetic identity of cities and cultures.
Looks like absolute ass too, easily beaten even by something designed by someone completely naive to design/art, good sign of a place to avoid.
We’ll inevitably end up feeling nostalgic for these mid-2020s AI slop menus, much like how graphic design of the 90s and 2000s is revered (see other comments on this post) even while during its making was regarded as garish
So until more people frequenting restaurants care it’s a relatively low risk and low cost way to update your menu.
Future alien confusion is all that Gen-AI pictures add. There is no value to them that is remotely redeeming/useful to us today.
There's always a class of restaurants where they don't care about repeat visitors. Think the cafe in front of a major tourist attraction: every day brings a new busload of 1-time patrons, those will always want the michelin-level pics to bait the 1-time foot-traffic in. The danger is the neighborhood mom-and-pops will start using the same trick without understanding they need repeat customers, and repeat disappointment kills a repeat audience.
But who knows... people with a TV budget have been using glue in their cheesy pizza commercials, soap in their beer glass foam, and motor oil on their pancake stacks for a long time -- https://www.youtube.com/watch?v=9k7PJoNAXkk -- maybe this is just equalizing the enshittified food playing field.
My partner and I usually just give a one star review each on Google when we pass by a place like this and then carry on.
From there, it's two possibilities:
-They care about the food at the expensive of design and it's going to be cheap and great (good) -They care about the food as much as the design and it's going to suck (bad)
This switch happened after a new place opened in my neighborhood that had AI signage and is now my favorite lunch spot.
Most of them are terrible because they no longer exist, have no budget because they’re not making money, or because they’re bad at doing things generally.
But then there’s a set of companies that do fantastically well and are so busy serving customers (or are satisfied with their results) that their website doesn’t matter. In that case, the bad website is an indicator for a good product.
- dish in the top left is not on the menu (why is it there)
-- why is there a malnourished cow on the menu?
++ photos of of the product so you can see what you are gonna get
--- the photos do not match the actual meal
I do not understand the author's aversion. Sure we can talk about "picture of food" vs "what was served" but have you been... anywhere? This is the reality of all food advertisement. I've never in my life been served a plate of food that perfectly matched the picture unless it was a user-uploaded image. Getting a decent idea of what the dish looks like is valuable (especially for unfamiliar cuisine, obviously not unfamiliar to the author but I'd wager unfamiliar to most patrons).
Being anti-LLM/AI for the sake of it is boring. Show me mistakes on the menu or a level of unreality higher than the food industry at large and I'll care but I'm not seeing the problem here.
And yes, there's a very long history of food places using unrealistic images of someone else's version of the food on the menus. That doesn't mean that it's okay to now use LLM versions of the food, because I never thought it was okay to use those stylised photos either.
It's different in kind to a "my Big Mac is more squashed than the advert on TV" type situation.
These places are doing their best to compete in a cutthroat environment with often razor-thin margins but you are willing to write them off and actively try to harm them for reaching for a tool to try and meet consumer's ever-increasing expectations?
Just like in the native vs electron debate it's not "Beautiful hand-crafted native app" or "Electron wasteful trash", it's "Electron or nothing".
I don't begrudge people at all for reaching for LLM/AI to help cover over what they are incapable of doing or unable to pay other people for. And while "anyone can take a picture" taking good food photography is difficult.
> Electron or nothing
"Nothing" is an open space for someone to provide a better solution so often better in the long term than a bad implementation.
In their core business they're not going to show an actual picture of the actual product they intend to provide?
In an age where people routinely tweet/Instagram/message pictures of their served meals?
I’m not sure whether I disagree that a menu is a book or whether judging a book by its cover is a bad thing in this instance.
A menu has to list certain allergens, but not all. That would be inconvenient. With pictures however, people with allergies can more efficiently rule out or order dishes based on what they see.
Generated images breaks with this. I’ve seen multiple places not add certain ingredients to their images that would be there in a photo. I think this is irresponsible. You are free to disagree though, but you need a proper argument if you want to convince us.
I saw this menu online the other day, and it's not even discernable from the photo what the food products are; it even sets off trypophobia:
But people are still ordering it.
When you're buying a pig in a poke (which is always the case when you're a first-time customer), this is a positive signal.
I said it elsewhere in this thread differently but people want to pretend the options are:
1. Paying a local designer to make a bespoke beautiful poster
OR
2. Use AI
It's not, the money is often just not there to pay someone. So you get whatever the intern or the owner can slap together in whatever tool they know best (which is rarely the best tool for the job).
It's completely understandable that they would reach for LLMs to help improve their posters.
So many people are anti-AI/anti-LLM just because it is AI/LLM, not because it's objectively worse than the alternative. It's tiring.
It's the Electron vs Native argument all over again. Sure, we'd all love hand-crafted, beautiful, low-resource native applications for everything, that takes a lot of time and/or money. It's a decision between Native and Electron, it's a decision between Electron or nothing (or at best only 1 OS supported).
I love it when AI tools are used to give people the ability to solve problems that previously they could not solve well.
For the fliers I'm talking about here (think a hardware store promoting their summer sale) I don't think the impact on the local poster design community is meaningful.
And yet... the resulting posters put me off. I'm trying to figure out why that is. I think the best explanation I have is the lack of intention behind them - knowing that none of the visual details - the illustrations, the typographic flair - had anyone thinking about them while they were constructed.
I also agree with
> I love it when AI tools are used to give people the ability to solve problems that previously they could not solve well.
But I also really hate these menus, I see them all the time as well. I think that my conclusion is slightly different than yours: in my opinion, just not a lot of people have taste. That's sort of like, true by the definition of taste, but what I mean is something more specific: it's not because of AI that I dislike these signs. It's because of what you said above:
> producing something that genuinely looks like a huge improvement to them.
While it looks like a huge improvement to them, it does not to me. Our tastes differ.
Here's a version of this that doesn't involve AI at all: last night I ate sushi at a place I'd never been before. Their menu was a bit chaotic, and had a bunch of annotations, along with a guide to those annotations. One section had both "2" and "2 pieces" listed under the options, and so I was confused: what was the difference here? Turns out it's basically just a typo, both mean that. Combine that with some spelling mistakes, and yeah, I had a pretty bad impression of the menu. The sushi was fine though, I'd go back. But this wasn't a super low-end place, so the attention to detail being off made me a bit worried before I actually ate the food.
Same problem, same issue, AI is really the only variable here. And it is the natural downside of "democratization" or "helping more people do more things", naturally, there will be a lot more low-quality stuff out there than before. That's not actually inherently a bad thing. But it can feel weird.
There is so little intention in anything (again, even before LLMs) so I don't begrudge places for using LLMs to try and produce similar quality to what larger chains/corps are able to commision.
I see this as similar to things like people wanting "clean ingredients" or "sustainable packaging" or "healthy food" in restaurants/bakeries/etc. They _say_ they want that but they are not at all willing to _pay_ for it. To be clear, I do wish those things were the baseline, but they are not and unfortunately it is near-impossible to compete with other businesses that don't care about those things. At the end of the day consumers see "$15 hamburger" vs "$10 hamburger", the better/fewer ingredients, the better-paid labor, the recyclable packaging, etc simple don't matter. This is _not_ an argument to underpay workers, kill the environment, and fill your hamburgers with sawdust, it's simply a statement on how hard it is to compete when consumers very rarely reward companies for doing things "right" no matter how much lip-service they pay to it.
I've watched a close relative have people say "you should do X thing!" where X is something like "fewer ingredients" or "low calorie" or "healthy"-type things, only to see sales crater after an initial boost. People try it, they feel good about themselves, then they go right back to buying the thing packed with sugar.
There is a wide gulf between "what people say that want" and "how they actually behave". LLMs are currently in a category where people can have visceral reaction and claim "I'd never buy something from a company that does that" but I can tell you right now that won't last. Be anti-bad-design, be anti-bad-code but don't be anti-LLM because that opinion isn't going to age well (and yes, I know _you_ simonw, aren't anti-LLM, I'm speaking generally).
The quality of generative AI may not be top-notch, but it presents an easy drop-in replacement for one-off tasks that people previously outsourced to platforms like Fiverr (voiceovers, logo design, clip art, copy editing, translation, etc).
