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But they did though. Google results got significantly worse after ads started lagging in revenue. So they hindered search and increased focus on the ad platform which shot up profits in 2019 I believe.
The web becoming more inhospitable is true. But Google has the tools, the data, and the engineers to wade through the bs and return good results. They just rather have bad results and good ads because that is where their bread is buttered.
A lot of competitors are working with a fraction of the budget, teams and data. So asking a small team to do proper AI detection, to return smaller indexed sites with high quality info over mass linked SEO abused hellscapes is very complicated, but asking Google to figure it out is proportional to their talent, expertise and resources.
It just not going to move their bottom line, so search is de prioritised compared to ads (some might even argue its made worse on purpose to make ads look even better)
of course i dont know how they calculate but hopefully they SEO proof against listicles that just increment date stamps with the same stale content
I might try it again sometime.
The API is now available, you can make a query after creating your token.
This could enable SE innovation based on other sources than Google, Bing and Brave.
I wonder if Kagi's using it.
Edit : thanks, corrected the URL
I could just pay for their API directly instead of my subscription but I wish they'd meet (some of) their customers where they are.
https://github.com/kagisearch/kagimcp https://kagi.com/api/docs/openapi https://kagi.com/api/docs/openapi/section/mcp
The last 6 months I've averaged right around 300/searches while paying for the unlimited plan (the lower plan allows 300 searches/mo which is just barely too small for me). I wish they provided usage data back further. I'd be interested to see if I was much higher in previous years.
I used to lose entire days trying to figure out some stupid error in a build chain or trying to upgrade through some library's breaking change. Now I can get it done in a few minutes and I don't believe I've lost out on any great "problem solving opportunities."
But I've found my web searching is so small now with AI.
I checked and I did less than 300 Kagi searches last month so downgraded my plan.
I wish them the best but timing is a b**.
The only downside is that it can have bangs like ddg, which are a ridiculously great feature.
For a price of two cups of coffee.
(the previous blog post mentioned Arabic language news sources as a major pain point, so I'm wondering if anything changed.)
Actually I did not solve it. I find the alternatives is worse. Google News seems better but my news reading is not a main activity.
Also I live ib Switzerland and don't speak French and I hate when websites like Google always assumes that (being logged solves it but then we have privacy issues too)
Nowadays I just go to the arabic version of Aljazeera and skim the headlines for quick overview on what is happening.
Pardon?
Or is the indexing just worse and Google wins?
That's why I'm wary of Kagi. Love privacy and customization. But functionality kind of matters, too. I don't want to buy a smart phone that sucks at making basic phone calls.
Jul 2026 939
Jun 2026 1,317
May 2026 1,924
Apr 2026 2,537
Mar 2026 2,183
Feb 2026 2,038
Jan 2026 2,392
Less than 10 searches a day is crazy to me :O
But I have quite PC-centric hobbies, I suppose.
Recently I started to get hold of the daily events with Kagi News, world, science, local news, AI, Cybersecurity, ... That gives a very good platform to have a broad overview quickly and as a jumping board into details of specific events making me interested. Usually it is better for (configurable to my needs) quick overview than any big news portals out there.
I've been paying for Kagi since March 2025, so about a year and a half and this is precisely why. The search quality is far better than Google of 2025 (last I used Google at least). Yes, it is probably worse than Google from a decade or two ago, but no one's getting those days back after Google decided that prioritizing garbage links for ads > getting people off the search results page quickly.
I think what you are missing is that the customization is *extensive* for the search results. You can pin/raise/lower/block specific websites: so no more GeeksforGeeks if you don't want to see it, (or outright block specific image websites that flood results like pinterest), and pin (niche forums, reddit etc. that you like to see) to the top of your results page instead of having to add site:<domain here> every time to the box to get usable results.
URL rewriting lets you redirect any results URL to any other URL. Which means you can redirect youtube links to your self hosted instance of PeerTube if you like or redirect x.com links to xcancel.
Plus, you can create custom lenses to scope your results. (lenses are akin to "images", "News", "Videos" etc. on the top bar of google) but defined by you. I have one to return academic articles, and a developer-focused one (like documentation and SO). Another example of a lens that I use occasionally, is to only return results that have PDFs.
This is where the power of Kagi is tbh. The raw search results are a blank sheet you massage into the output you want to see.
- Custom CSS. - Personalized search result: pin / block / raise / lower website on result. - Assistant: try the standard Assistant with Kiki K2.6 (reasoning), try to create custom assistant...
Kagi is a product package provides premium experience in retrieving knowledge from the Internet, it's not only search. No word can exchange for a personal experience with an open heart.
For me the quality of results is improved exactly because of the customization. Removing sites which I don't trust, are low quality, spammy, etc.
Also as a now-daily kagi user, I don’t know what sort of evidence you’re looking for. I search, the hits are good.
You can just try it for free and not wait around for others to write a report for you. They give you 100 searches.
I think the market segmentation is:
- Seeking documents: search engine
- Seeking answers: LLM
I only use a search engine to find a specific website if I know the website should exist but don't know its URL, e.g. the website of a festival.
Work: “foo corp privacy policy”, “foo okta integration”, “foo corp trust center”
Here I want specific links to exact documents because the details matter.
Home: “3d print boston terrier”, “cyberpunk fight chimera”, “!w georgia country”
Here I want to look at lots of similar things quickly, or read long-form content.
And with Kagi, “cyberpunk fight chimera?” gives me a consistently decent AI summary of the search results, with references. It’s a single UI that gives me exact results or broad summaries as requested, and that’s pretty handy.
Yes, there's a Linux beta. Discussion from a few days ago on HN: https://news.ycombinator.com/item?id=48970894.
Link to the beta: https://orionbrowser.com/platforms/linux
Shouldn't the takeaway here be that depending on poorly maintained libraries is a risk? Code is a liability, not an asset. The habit that modern web developers inspired of depending on a new library for everything before ever thinkng about the problem first is bad actually. GenAI is a force multiplier for putting bandaids on bandaids and managing complexity, not extracting simplicity.
I don't use GenAI enough to lose entire days on it but when it "halucinates" fictional answers complete with broken citations and invented links that go nowhere, I am so glad I don't have to use this stuff for work.
Kagi of course reviews it but generally it's good enough that I don't see much LLM generated content in the results anymore.
They had quite some lag at the beginning. I made reports from the very day they announced it, and none of them were processed last month. But they are now! (Though they rejected half of them)
However, as eloisius mentioned, you can view the most commonly blocked sites. Going through that list is a good start: https://kagi.com/stats?stat=insights