> Readers have a 20% reduction in the risk of dying before their time.

> Readers are 2.5 times less likely to contract Alzheimers.

As usual, mixing up cause and effect. Reading requires mental effort--those starting down the path to Alzheimers will find it harder and thus do less of it. It's like the stunt the medicare advantage plan providers used to pull of making their pitches on the second floor of a building without elevators.