The Cold Email(zachholman.com) |
The Cold Email(zachholman.com) |
In ~2014 I sent an email to Joe Armstrong (one of the creators of Erlang) asking some questions about concurrency because I still didn't fully understand why Erlang was supposed to be better for it. I expected him to just point me to an FAQ or simply not respond [1], but instead he wrote a very long, detailed explanation about the rationale of Erlang's design. It was well-written and it made a lot of things "click" in my brain.
That simple act by Joe was extremely instrumental in my career, I think for the better. I became very interested in Erlang, but also just concurrency theory and distributed systems, and I would like to think I almost understand it now :)
He and I would exchange emails occasionally over the next few years and he seemed genuinely enthusiastic about programming, Erlang, and people using it, and despite me barely knowing the guy, I was genuinely pretty sad when he passed away in 2019.
I think about that a lot; if I hadn't sent a dumb cold email my entire life would likely be very different.
[1] Which, to be clear, would have been perfectly fine!
Yes. I've experienced this in many fields, from reaching out to the founder of a magazine, to several big name fans (artists and writers) in fandom, to touring hip hop artists (!!!), to people steering a programming language.
The first time, you can't believe they responded. But if you pursue excellence in that same field, eventually you realize y'all are peers, and then you get someone freaking out that you responded.
In the past it was normal to write a CV (resume) and a covering letter that was mildly tailored to each target firm, either in response to a job advert or on spec. I'm not talking quill pens here - you'd do a mail merge and buy a really large book of stamps.
Linked In is possibly the worst thing that ever happened to HR but it was inevitable and someone else would do it instead if they did not.
The whole point is ... show interest, actual interest in an employer you are interested in and whatever they are doing. Find a way in. If they only use LLM based 'bots and can't be arsed with a 'phone call then fuck 'em!
Then you'll still get two rounds of leet code and system design.
What I'm advocating for here is trying out new (old) methods of waving your CV/resume at an employer.
I graduated as a civil engineering technician (BTEC HND) in the UK in 1990. I did a "sabbatical" ... cough rag (basically pissed up for a year for charity is a fair description of that).
The building industry in the UK collapsed in 1991 along with a rather nasty recession.
Obviously I ended up in IT! It took a while but I completely reskilled and to cut a very long story short in 2000 me and a couple of other chaps formed a little company that is still running.
Enough of me.
Getting hired is hard but I would suggest that you don't simply rely on Linked In.
It never hurt to ask.
I have had reasonable success with cold emails. My favorite genre is every so often I email a musician or author whose works I tremendously enjoyed asking for a signed copy, an opinion, or simply to say thank you for having a profound influence on me. Some are very well known. But almost all reply with enthusiasm.
Previously I worked at Auth0. I joined fairly early, just a couple of years after their founding so the company was still small. I remember one of my collegues who joined around the same time got his job by sending (multiple) cold emails to my manager at the time telling how much he admired the company and wanted to join. Eventually he gave in and gave him the job. The guys stayed on long after I left so it obviously work out well for both parties.
I see in-person networking becoming increasingly valuable. Unfortunately, for me, I live in the Detroit Metro area. We just don’t have the tech community that other areas like the Bay do, and despite several people‘s best efforts. We don’t have the best networking opportunities and I don’t see that changing anytime soon.
Don't talk about yourself, except if it's directly relevant to them.
I can easily tell when someone wrote 100 of them generically, vs when it's genuine, and I'll always respond to the genuine ones.
(And to be clear, I'm referring to the type of cold emails Zach is... people wanting a genuine connection. This doesn't apply to trying to sell something.)
I think trying to make a "playful" personality turns off some people and is more work than just getting to the point. Opening with "here's the thing I want/what I'm reaching out for". then reasons. Then close out with a thank you.
Added bonus: short emails tend to get replies more often in my experience.
I ignore cold emails anyway.
Whatever model these people use, it always always puts in The Sentence (I don't want to disclose it publicly! I'm running an experiment. I'll write it up when it concludes. :) ). Or, worse, The Paragraph.
Please use models to research people and learn about them. But please write the email yourself.
It's instantly obvious. And even though I do my best not to hold it against someone, I would be lying if I didn't say that it isn't a bit annoying.
Imagine reading endless variations of The Sentence 3,240 to 4,000 times a year. It feels straight out of the Twilight Zone.
HN reader, now you too know what it takes to make a powerful human impression via email.
I just read your post on hacker news about people using The Sentence, and couldn't agree more!
Moving to a new country not knowing anyone and with barely any money, fair to say that one email changed my life.
Likewise, the posted article describes a Tweet from someone who announced they were hiring specific skilled professionals for an open position, and the author privately responded to that informal job posting. That is not a “cold call” or “cold email” just because you didn’t go through Indeed dot com.
But if you do send actual cold emails, then you undoubtedly have the prerogative to post and say that “<Company> Ghosted Me During the Hiring Process!!1” /s
Zach if you’re reading this, thanks
When is the last time you got an actual typed or hand written letter? That’s my advantage.
> You can’t win unless you skate to where the puck is going to be buying a lotto ticket.
I'd wager that the majority of us do not differentiate between cold email and spam, especially in the AI era.
Demonstrating authenticity and effort are super important in this space.
And no, personalizing your spam doesn't make it any less spam, especially with AI these days, but this is a hot take for a VC forum whose companies survive on spam.