1. The anti-bot bots that must stop you from proceeding, because they aren't entirely sure you aren't a bot
and 2. The bots that can get past them, which we all must eventually deploy, if we want a chance to visit a web pageCloudflare is a blight on the internet, but HN loves it.
That idea being that AI is less important than humans.
Unless you own your hardware, you aren't the end user. When your phone, tv, camera, or even laptop on a non-free OS is on your network, you can get some semblance of control by controlling what network services it uses.
Things like DoH are part of the removal of my control as a home user and give it to Sony, or Apple, or TPLink
The most obvious thing is it becomes harder to block adverts.
Throw in internet-centralisation through HN darlings like cloudflare and you're screwed. You have no idea what anything is talking to, as it's the same destination IPs, so the choice is either block it completely, or allow it with no control.
I think in this context it'd be any netizen who does not hold a significant amount of power to influence other [unrelated to them] netizens?
DoH works against that