Seedance 2.5(seed.bytedance.com) |
Seedance 2.5(seed.bytedance.com) |
For filmmakers I've talked to in the US, one of the biggest demands they have is v2v where they can carry over an actor's performance and insert it into whatever world they want. The movie market in China is somewhat different though - it's heavily oriented towards high action / high special effect movies. Consider this list of hollywood movies that have flopped in the US, but did great in China:
Warcraft (China: $225m box office, US: $47m)
Resident Evil (China: $159m, US: $27m)
xXx: Return of Xander Cage (China: $164m, US: $44m)
Pacific Rim: Uprising (China: $99m, US: $59m)
One read of this is that action movies / visual spectacles translate more universally than dialog-based movies. Another read is culturally China prefers that type of content in general. I suspect that for Bytedance, their focus is on action / special effects because thats where they see the demand.
But you're probably just blundering with value comparison since just per capita, your numbers arn't that' extreme, still the point stands.
I'd honestly take the slight quality hit for more control and lower costs.
What kind of harms do you have in mind?
If in the future they can create a reward model to aid with creating super human levels of appeal tailored to me, I would considered it one of the best technologies ever made. I'm not sentimental about the source, pretty videos and pictures make me happy
This feels like the serious inflection point for high quality full length feature film productions using this tech.
Now that we have these tools, I don't know but I am absolutely disinterested in it. Not that it doesn't feel right or anything, but I'm just not excited enough even to want to try to materialize some of my "big game" stuff. Closest thing I'd compare it with is like when you pirate a bunch of games and you play none as a result of abundance.
Weird-ass times.
I hope no one will fall for it: even when you emphatically reply "I spent the last year building the pipelines I use" it'll still be treated as equivalent a couple of sentences relative to the old ways.
-
At the end of the day, the painful lesson some people are (re)-learning is that creative expression doesn't have to be tied to any specific process. A lot of people fall in love with creative expression + process... but some fall in love with just the process, and some fall in love with creative regardless of the process.
AI does not favor those of us who loved the process (that's me with coding), but it's definitely capable of allowing new people to experience what it's like to have creative input in your mind and see it expressed outside of your mind.
To me, just reducing the cost alone seems secondary, far more important is putting the actual creative and marketing people directly in control of the output. Maybe the end result still gets sent to a pro studio for final production, but letting the true stakeholders directly create what they want could be a killer app. It may also be a terrible idea, like Homer Simpson's car - but that won't stop it being successful.
Also, much of the promotion of these tools come from a population of people unhappy with the current state of the real content creation industry that use real footage and real people because AI movie promoters see traditional media as mainly propaganda machines anyway, so these tools sort help level the playing field.
Coding, for example, seems somewhat benign, because code has to fulfil clear metrics: Either it works or it doesn't. Either it performs or it doesn't. As long as you are able to provide those metrics, you can to some extent treat it as a black box without losing much from a system view (lifecycle, long-term maintenance, keeping things working, broader qualified efficiency like re-use are of course other stories).
But on the other hand, delegating decision-making and thinking to models feels plain harmful to me. I have so many stories around me from office settings these days: "We have to pre-pone meeting XYZ, and we don't have enough time to prepare, so I made this AI analysis <power point deck>". This was then mis-prompted to fit a foregone conclusion, no one has time to do it or capacity to refute a 2000 word slop deck (except by slopping back), and crazy stuff becomes plan of record. This is really going to be a problem for organizations ...