What Happened to Talenti?(nytimes.com) |
What Happened to Talenti?(nytimes.com) |
https://www.worseonpurpose.com/ has a giant list of these, with a tracker that breaks down hundreds of once-premium brands and the exact changes that the companies that acquire the brands make to make the things cheaper and worse, capitalizing on the good name of the company until they wear it down completely.
- Sell brand to megacorp/PE for hundreds of millions or billions.
- Brand gets "optimized for cost" so buyer gets an ROI.
- By the time the public has soured on the brand, the buyout has paid for itself plus profit.
The solution would be to launch these products with high margin built in, but then everybody scoffs at the cost and you die in the womb.
The unicorn solution is that you actually invent a way of producing the high value thing for very cheap, cheaper than everybody else, so you can compete on price while still having top-shelf inputs. But man, that problem is about 5 orders of magnitude more difficult to solve than simply coming up with a product people will like.
- PRODUCT: The corporation
- RESOURCE: The users of the corporate software/hardware (which is actually resource feed)
- CUSTOMER: Investors/VC/PE/Megacorp
Distribution is a huge problem for small companies. So you almost have to sell to a bigger firm to get beyond a certain size.
I'm not associated with Nancy's Fancy but I will absolutely shill for it. Wonderful stuff.
So even bullshit is getting enshittified.
One gimmick I quite detest is the use of highly concave bottoms some companies use, so as to reduce the volume of actual product. Similar to deep indentations orange juice bottles use as a "handle" but which actually exists to reduce the volume of juice.
Anyone who has read schumpeter could predict this. It's disappointing how few people in the forums of the capital of VC recognize this: production methods should be nationalized at the point of enshittification or you end up in the current shithole.