Google Search Is Dying. What Comes Next Is Worse(thewalrus.ca) |
Google Search Is Dying. What Comes Next Is Worse(thewalrus.ca) |
Oh, I should mention though. There was no advertising at all. They didn't make any money off me. It was 100% Gemini which I recognize as not long-term feasible.
If the only visitors to websites are now LLM training bots then what incentive is there to publish anything new? For how long can we continue to rely on pre-2024 non-AI generated content?
I write because I have ideas I want to share, and whether that happens with LLMs as an intermediary isn't important to me.
YMMV.
I end up using the gemini api for with search enabled for the cases that I don't have access to good grounding data even in agentic tasks.
Though I can find its AI answers annoying aggressive. I'll look up like two search terms and the AI will bullshit multiple paragraphs out of despite having zero context of what I am looking for.
DuckDuckGo seems to have detection of whether it should give an AI answer. And it allows you to have more granular control of when you want to get an AI answer. And is overall less distracting than Google's.
I miss when Google was like a grep for the entire visible Internet. Now it tries to second-guess my search and direct me to a bunch of sites which all have identical information that isn't what I'm looking for.
i don’t agree with the google has better results thing. sometimes it does. most of the time it’s just that google has the site i want higher in the ordering than DDG. personally i’m fine scrolling down a little bit more. it’s rare i need to go to google for something that DDG doesn’t have at all in their results, but it does happen.
i do have to go to google for maps/directions/planning travel. a lot that’s annoying.
There will come a day (and probably soon) when "training on the public internet" (Reddit, etc) will taint your model with metric tons of corporate contamination, political poison, and other adversarial content intentionally crafted to bias AIs for various reasons (corporate gain, geopolitical information warfare, etc). Basically the AI-equivalent of SEO.
This clickbaity headline format cannot die fast enough
A lot of the "cultural record" the author refers to is just digital junk. Random digital content that very few people care about, if we're being honest. Trying to hoard every bit of digital information ever produced is not the same thing as preserving "culture".
Case in point:
> Even the increasing use of ephemeral formats like Instagram Stories and WhatsApp status updates means that large portions of cultural, social, and political communication are never conserved in the first place. As a society, we can probably survive bad search results and come up with another way to schedule a sunset make-out session. But we can’t aspire to sovereignty if we can’t retain and retrieve our collective memory.
For most of human history, nobody was trying to "conserve" every cultural, social or political communication ever produced, and I fail to see how Instagram Stories and WhatsApp status updates, many of which aren't even truly broadcast publicly for all to see, are part of some imaginary "collective memory."
If you find a web page, see an Instagram Story or receive a message that's important to you, save it or take a screenshot. But let's not pretend all these things belong in a global Digital Civilizational Archives.
And it’s clear that Google’s Ad model ultimately created a priority inversion. The advertisers became the customer.
I am so glad Kagi came along with a business model that is actually working.
I am a happy subscriber of Kagi though, they provide a really excellent service.
I tried out Google search for a few technical searches recently and it was surprisingly ad and AI free. Not bad at all and much better than I remember from last year.
Then I put in some non-technical searches and it was all ads and AI and basically unusable.
And yes, if you take what the AI tells you at face value it could be wrong. But if you are aware of this and aware of the ways in which LLMs are likely to shit the bed, it is quicker to get from request to useful information than it has been with Google search since like 2017.
And also, yes, the old balance of Google driving clicks to sites that will then generate revenue off more Google Ads being shown after you click through to them creating a virtuous cycle is completely busted, and that sucks. It does not impact me directly but it certainly seems like unless a better system is devised that it is one of a few ways in which AI is likely to stall out its own training funnel.
Also I realized the other day how hard it is to find song lyrics for anything other than quite mainstream songs.
Not only is search revenue growing, but it is growing at an accelerating rate.
At the same time, operating margins are expanding.
I don't know the name of the logical fallacy where someone personally uses an LLM instead of Google Search and then infers that the search business is dying, without ever reading a financial statement.
A lot of corporate ad spend is already planned, and Google can adjust the costs up as much as they like. They hold the lever.
I’ll add this article to the list of incorrect predictions lol
In the pre-LLM days it was cool that Google did weather, unit conversions, sports results, etc. But that's not even close to their value proposition. Even 5 years ago if someone told me they had planned a photograph and got it wrong because Google gave them the wrong time for sunset, I would have called them a moron for relying on Google! There are sites and apps dedicated to this. Use one of them!
There probably are some important hidden discord groups that would explain the origin of many political positions. Unlike smokey meetings in scummy bars, that exists now and is on a database somewhere.
It does, but do you think that people at that time thought anywhere near as much about preserving their scribbles as we do?
I'd venture a guess that we've created more "content" since the advent of the internet than in all of human history prior, and most of it is stored on things that aren't even designed to last a human lifetime without failure.
The idea that we're going to save every piece of digital junk for posterity just isn't realistic or healthy.
> What's just disposable background noise to us may provide context into how we lived and thought to our far-future descendants.
You're right, but you're also assuming that they're going to care that much, and that we're going to survive that long.
I generally agree, but I think AI mode actually improved things somewhat compared to how things were just prior to it existing.
And I'm not saying what we have now is better than Golden Age Google, but things were just getting worse and worse for almost a decade. AI didn't fix the decade worth of decline, but it is the first thing I've seen from Google that at least partially reversed it for my own usage.
The point is not about 'quicker' requests but precise requests. It definitely has worsened, though not on a single degree on al levels like the HN hivemind claims, but some aspects are still somewhat precise but others are definitely crap.
i.e. when searching about my neighborhood it still returns better results than bing, yahoo, ddg, yandex and what have you. But they are buried into a load of crap of alleged "relevant" results (those things past the ai stuff) that aren't relevant in any way.
Just the other day I was trying to find out "What american tree species have the deepest roots". And all the AI responses were giving me back generic lists of big trees and claiming that roots going 20ft deep were the deepest. I know for a fact the mesquite trees behind my house can easily grow roots > 100 ft deep.
If I had clicked on the articles with generic lists of big trees, I would have realized they were all low quality clickbait sources and moved on. But the AI presentation makes you think that the information comes well-researched.