One thing that I find useful is to look at the about page, as well as terms of service or privacy policy, of any website.

If there's no entity named, or you can't verify that a named entity actually exists, it's a red flag.

In this case, there's no individual or company named anywhere that I can see. Not on the About page, and not in any of the legal agreements. And the phone number looks like it's a VoIP number from Onvoy, a major wholesaler, which is a yellow flag.

It's interesting to notice which fields try to garner positive publicity by emphasizing that they DON'T use AI. There is increasing negativity about AI generally but it is quite revealing for an organization to try to make their refusal to use it a big part of their identity. Maybe I can start offering artisanal software development services to go after that sweet hipster dollar - code done 100% by hand, cruelty-free.

I think this will become ever more common as AI improves. We used to joke, "On the Internet, nobody knows you're a dog," but now that is clearly true for AI agents. They can automate every part of the process, from domain and hosting registration, to web content creation, to responses to emails and even phone calls. Entire personas are trivial to create and maintain. This is what many companies are openly trying to do as cost cutting measures, but taken to its extreme you end up with entire companies generating income that are entirely agent driven. So long as the tokens cost less than the revenues they can generate, people will deploy these to passively make money for them, just like the early 2000s when there were entire webpages just present to show ads to unsuspecting visitors.

So the government is going to track down everyone involved with running Research Gold and prosecute them for fraud, right?

I got downvoted the other day for saying that anonymous website ownership and perverse financial incentives are bad for the health of the internet.