Simulacra and Simulation(en.wikipedia.org) |
Simulacra and Simulation(en.wikipedia.org) |
Wow, I hadn't considered that final point.
And it's just funny for what details the brain is unable to suspend disbelief...
I am always attracted to philosophy and culture theory books, but more often than not they are extremely dry and academic, and sadly I require more excitement to hold my squirrel attention.
It is no wonder much more people have read the “Industrial Society and its Future” than anything by Jacques Ellul.
https://youtu.be/PA23qLvl79k?is=nkWS0Tbgcm65RCQS
The Simulation and Simulacra part starts around 4:00.
Current events have also been increasingly defined by fake images or videos that can be made very realistic-looking at first glance. There doesn't seem to be any effective mechanism to stop these kinds of lies from spreading. Social media incentivizes this content and whatever fact checking or correction that comes after is too slow to reverse the effects of the misinformation.
As we approach the fall season, I'd recommend this little blog post to make it more clear: http://www.critical-theory.com/understanding-jean-baudrillar...
It discusses how the fact that we associate pumpkin spice lattes with fall, despite pumpkin not really needing to be harvested only in fall anymore and despite there not even being any pumpkin in the drink to necessitate even the tenuous seasonal connection. To quote the main arguments here:
>The fact that we welcome the return of pumpkin season, save for those who demand they buy these pumpkins from an ethically sourced gluten free farm just masks the fact that there are no seasons. We could probably ship pumpkins from all around the world to get our pumpkin fix year-round. But even then, it’s only the third order of that list above. It’s not quite at that next level pure simulacra shit.
>Did I mention that there’s no pumpkin in your pumpkin spice latte? It’s nutmeg (and a few other spices). In other words, that delicious sip of fall you just imbibed is actually a pure simulacrum, of that fourth order. Pumpkin spice doesn’t conceal the fact that there are no longer seasons, pumpkin spice has no referent in reality, it exists for its own sake. The only thing “pumpkin spice”refers to is itself– like the distinct difference between “cherry flavored” items and “red flavored” candy that claims to be cherry-flavored.
>Those who bake will quickly note that “pumpkin spice” derives from the mixtures of spices (nutmeg, allspice, etc) that go into a pumpkin pie. But that’s exactly the point: it doesn’t matter whether “pumpkin spice” actually has any correlation to reality. Ads for pumpkin spice items tout pumpkins and other fall fare, as if there’s a biological imperative to shove “things that go well with pumpkin” into our collectively fat faces when the leaves start to turn. Nutmeg and allspice are also available year-round, as is canned pumpkin, meaning we could clearly sate our desires at any time.
The book consists of a set of loosely related essays, and the first essay "the precession of simulacra" is just roughly 40 pages. If you read that, squirrel brain is happy and you got most of the books content. The rest is just explaining this concept on modern (slightly outdated now, but culturally still relevant), cultural phenomenon. Once you understand his concepts of "simulacrum" and "image" it is very readable. Later he uses his concepts of "economic and symbolic exchange" which come from his earlier book Symbolic Exchange and Death. The concept is quite easy to grasp, the book is good but you don't have to have read it. The rest of the book builds on these concepts. So the key to making this book accessible is understanding these concepts, which for me took some thinking and time to actually understand deeply.
But, and that's important, once you worked through the book, it is a phenomenal tool to understand modern culture. So is it accessible: theoretically yes, linguistically not, but its worth it.
Not sure I get your point, as I wish we had more punk rock philosophy aimed at the masses and not at academia.
If your philosophy isn't targeting your average person with their average existential crisis, you have failed your mission. Philosophers have completely failed their mission since the Greeks. They had the Christian Church pick up their slack during the Middle Ages, and now that we've shed religion, we're utterly lost and people that seek to cure their existential dread have to navigate through utter drudgery to find a path towards the Good Life. /rant
It took me about 20-30 re-reads of the first page to understand it.
The rest of the chapter was then a bit easier. I gave up after that.
But it really is a great idea in the first few pages.
But what it is not: Some authors use word plays, complexity and semantics to make their ideas appear more sophisticated than they are. This is not that.
Do you think it is because Ellul is hard to read or because Kaczynski is just more well-known for obvious reasons?
As with most works of cultural theory you need to read it few times, and also check other works of his. Otherwise you may end up reducing concepts from this book to social media or AI slop.
Moreover, books like this usually are just phrases in a long dialectical process. For example, it is useful to read Debord first, and then move to Baudrillard.