Israel's PR problem is that social media lets Israelis who are proud of their terrorism, war crimes, genocide, rapes, and torture go talk about how moral it is to murder children.

thr Israeli government has a more more challenging job than any other SEO since its adversarial with itself, and has to make sure that no israelis who took part in these great moral wars get included talking about how great and moral it is that they got the top score for children's head shots.

Israel has thrown billions into campaigns like this. It's just that they don't go with a bell and announce all of them even tho they are stupid enough to brag about all the other crimes.