The article doesn't go into too much detail beyond this snippet, but yeah, the original family business was sold to a cohort of investors in 2025[1]. The retrofit was outsourced to a European firm to add the tap-to-pay functionality, so I guess there's nothing left of the original manufacturing business.
[1] https://www.wsj.com/business/entrepreneurship/tourist-binocu...
There is a cost to installing the binoculars. That cost can be recouped by people paying a small fee to use the binoculars. The binoculars are in no way impeding your view of the scenery, so no one is being coerced into making the purchase. You aren’t prevented from bringing your own pair of binoculars.
So you're only going to be spending your spare change on the enhanced zoom if you believe it’s worth more than your unimpeded view. You get a view you wouldn’t have had otherwise, whoever installed the binoculars earns a small profit. Win-win.
Also, sometimes the device doesn't work right, effectively stealing money or pointlessly taking up space.
Note that said "prime real estate" is not exclusive; it doesn't reduce your ability to enjoy said scenic overlook for free.