Amazon now hides all customer reviews on products Amazon now hides nearly all product reviews . Filtering and ordering are disabled . Only the top 5-10 are shown . To opt out, a 5 day email request is required Here is an example of the UI for members of the experiment https://x.com/stillmisanthro1/status/2092441592242028986 |
Clearly a customer focused decision.
1. It redacts emails even to my personal domain.
2. Multiple Amazon reps have told me this is a common customer complaint and there’s no way to opt out of it. If it really were altruistic, Amazon would let you opt out.
PS: maybe I’m not in the loop yet but the first item I checked shows at least a hundred customer reviews on some sort of infinite scroll.
This has been working well for me overall.
It's not open source (or paid), it's just for me and I'm not looking to maintain or support it but it should be easy to replicate. It does require I go to Amazon on my desktop and click the extension and tell it to "Sync" but that's easy enough and it makes my budgeting way easier.
[0] I did this over 1.5 years ago (Jan 2025) so it's probably even easier now, I wrote it with Aider and it cost $27.81 in API credits (this was before Claude Code/coding subscriptions). The only reason I know the cost so exactly is that I had started to write a blog post about it but abandoned it.
If it is truly for my benefit, they could let me opt in or out of the behavior. I truly derive value from being able to search the local copy of my email to track purchases.
Is this you on X or did you link to a random post ?
This is not true. Bots and such have ruined the value of ratings aggregations. Individual reviews are still useful because you can always find some that you can tell are not bots
Were you signed in when you got the message? All of the sorting / filtering / search options are showing up fine for me (as a signed in user).
This is both on the app and using the website on my computer.
Hello,
Thank you for your request to see more customer reviews.
Your request has been approved, and you should now see more customer reviews.
Thanks for choosing Amazon. ©2026 Amazon.com, Inc. or its affiliates. Amazon and all related marks are trademarks of Amazon.com, Inc. or its affiliates, Amazon.com, Inc. 410 Terry Avenue N., Seattle, WA 98109.
I was just on Amazon and only the first page of reviews are visible if logged in and no reviews are visible if logged out.
edit: It seems badly done too as the (140) count next to the stars still links to the review section below the description's anchor but simply does nothing onclick due to the fact that the whole destination div is gone.
Having said so, I am not hopeful. Amazon has gone the enshittification route with the gusto few companies have. And they've been actively (and gleefully) making some of the most useful features near useless. This can be seen most pointedly with order history search. Whereas in the past searching for a string brought up the past orders based on string match, now trying to search for a given term brings up gobs of past orders with items having absolutely no relevance to that search term. My cynical theory here is that someone "improved" order search by bolting on "AI."
It pains me a lot. I've been a fiercely loyal Amazon customer since 1994 and for a long time they've been the most customer-obsessed company out there. I can't even describe how different things are now.
Don't you have other e-commerce sites?
Both products are still available and it seems they both have the same complaints from a decade ago.
"Dell continues to treat mild-to-moderate coil whine as an inherent characteristic of components rather than a manufacturing defect".
Leave a review to help others, but don't expect manufacturers to care about even egregious issues.
Things are going great