Nothing terrifying about _that_ title ...

Cool, I see the health value of this. Now talk about the commercial value that has folks really excited.

chemo/optogenetics have been used for decades to erase memories, change valence of memories, generate memories .... usually fear memories .. in mice.

"VCs in the US are too big now — only social media (prev) or Al (now) have the scale they want."

I agree.