Judge spares Google's ad-tech business from a breakup(computerworld.com) |
Judge spares Google's ad-tech business from a breakup(computerworld.com) |
But the real scandal for me (and advertisers should be more up in arms about this) is how we accidentally trigger so many ad clicks on Youtube mobile without actually touching the screen. What changes did Google make to how Android handles these edge-wrapping screens and touch sensing, together with their apps and how does that drive add click increases and charges to their advertising clients? They definitely juiced those stats and you can see it in their bottom line.
Fun fact, your touch screen (and even your keyboard) uses a rudimentary version of such algorithm to figure out whether you tapped/clicked once or multiple times, or whether it was an electrical spike.
And unlike what you're saying, not every click on the ad leads to payout. Complex systems run behind the scene to make sure it is actually valid or not.