OpenAI is enlisting an influencer army to make it look 'good for the world'(businessinsider.com) |
OpenAI is enlisting an influencer army to make it look 'good for the world'(businessinsider.com) |
It would make for an interesting matchup.
I'm not questioning it. I know it does. I just cannot wrap my head around it beyond the initial marketing angle (you cannot be interested in an article unless you know it exists).
Eg I like to watch some pretty mainstream creators like mkbhd. Never was I actually interested in any of the products he pitched. Literally every marketing $ spent on him that ultimately reached my eyeballs was entirely wasted by the sponsors
US business model: go into billions of debt, brainwash the population via YouTube, Twitch, TikTok and Hacker News influencers. Intimidate foreign governments to allow the current snake oil. Wait a decade until you have minor profits and the stock price is through the roof because #growth-mindset.
I like that you think that only one side is doing it. And without clear partner hashtags or sponsorship declarations neither [1].
Seems like an obvious response from OpenAI ngl.
Now, don't take it as me saying what OpenAI is doing is good. It's more if you're in the industry you know that if you're not doing things like this, you're the only one. Whole damned thing is corrupt.
Like using doomerism to get regulatory capture for Big AI.
> Seems like an obvious response from OpenAI ngl.
What response? Big AI has been paying influencers forever and they can afford more than Hossenfelder:
https://www.cnbc.com/2026/02/06/google-microsoft-pay-creator...
Even chess channels have been full of undisclosed vibe coding and robot product placements for at least two years.
Ahh the paid pretend fence sitters have arrived.
see: gambling, food delivery, ride sharing, video games, online therapy, etc
I was at a hotel bar the other night and some guy kept bothering the bartender about what was on TV. Every time the bartender told him what they could do he went off for a few minutes, sent it to ChatGPT, and went back to the bar saying "well ChatGPT said this." I can't believe the bartender didn't lose his patience with it. The guy was fucking desperate to see some football on the telly and GPT kept telling him he was right to keep challenging the bartender.
Another guy looks lost with his family and he comes up to us and asks where a good restaurant is. We ask if he wants good local stuff or not and he says, he doesn't know, he just asked ChatGPT and felt like he got stranded. The restaurant it pointed out was like 2 minutes walk away. He was like the one guy in the family who seemed to speak english and was probably the one that was just dragging them around on a GPT adventure. The rest of them looked bored, like they were tired of his shit.
If it doesn't work out, it's not GPT that was wrong, it was everybody else. It pits technology against humanity again.
No wonder he relies on hype and manipulating social media mainly, as all actual scientists have left openAI years ago when they found out who Altman really is and unfortunately unsuccessfully tried to remove him.
What oAi nowadays attracts is unfortunately not the prime talent like in the beginning that were in it for a better world, but semi-talented virtue-signaling people who are attracted by the compensation and name recognition and, as we have seen it quite a few of their recent "innovation" claims, don’t mind misinterpreting, mislabeling and outright copy/steal other people’s innovations and putting big IPO-associated oAi stickers on it without deserving any of it.
"enlisting an influencer army"
put 'good for the world' in quotes because obviously it's not
A more neutral headline would be: OpenAI Is Enlisting Influencers to Promote Its Public Image.
The rest of the article reads like anti-AI slop. For instance:
> The company isn't asking influencers to assuage fears that a rogue AI could destroy humanity.
It is weird how prominent anti-AI sentiment is online and in media. It's by far the most popular and fastest growing technology in the world. So presumably people have a general favorable impression of the technology as they're engaging with the product and many are paying for it. And I don't buy that it's being jammed down the throats by most employers. Sometimes maybe, but I see the reverse, where people WANT to use frontier models and are being prevented through archaic security hoops.
The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?
But now ... this. I am clueless.
Well done OpenAI comms team. Just lost a subscriber.
But I considering money a voting mechanism.
And I'm happy just looking myself in the mirror having voted in a different, hopefully-better, way.
I imagine this is simply part of the campaign, AI doomerism followed by AI Bloomerism, it could even be part of the same organisation's campaign; selling the solution to a problem they put in your mind. Hype, criti-hype, it's all so tiresome.
Eh we know its part of the same campaigns. "Please provide us with regulatory capture because our tech is an existential threat" has been going on for a while now.
and how muse topping charts. Its all befuddling to me.
eg. in the gpt 6 release thread i saw multiple people make absurd claims about usage, like saying they go through their entire max usage plan in a day. i think i saw one comment that claimed hours. some recently made accounts seemed very eager to tell everyone the newly released models weren't any better despite being out only for a few hours.
in another thread about how anthropic gated reading AGENTS.md with telemetry, it's full of people defending anthropic. you'd never see people do that for openai. one comment even said we need a "general drumbeat against openai", keep in mind this was in a thread where anthropic was caught doing something shady and that comment could have easily applied to anthropic instead.
now this thread has gotten very popular very fast - which makes me think that there is something fishy going on (not with op). weird rise of anti-openai / pro-anthropic sentiment on this site at the exact same time both companies release new models...
https://www.technologyreview.com/2026/09/22/1144867/dont-be-...
eg:
https://news.ycombinator.com/item?id=49814211
Not even flagged, just disappeared.
- The HF incident was to get the attention of investors and convey the message: "we have this incredibly powerful technology, imagine where we will be in 5 years"
- With this influencer campaign it's just a drive to get more people to use ChatGPT / sign up to ChatGPT so when IPO time comes, they can show strong user growth.
Over the past few months I've seen various reports that OpenAI's financial position isn't great and if those reports have any merit, then likely the higher ups at OpenAI are panicking that they might become a WeWork 2.0. Everything they are doing now is an attempt to justify their $1T valuation to investors during the IPO.
Emphasis mine - ouch. So either influencers are automatons like LLMs who just do as their current-highest-bidder says based on a prompt (!), or in fact perhaps we skipped that bit and they’re all LLMs, for convenience. Or in this post-thinking world we just say prompt instead of ask or instruct.
Not sure which dystopian option displeases me least.
Elon has some functional products in markets where he has no competition, and they work.
Starlink works and sells. FSD drives untrained routes. No competition in either market.
Lately I noticed more and more youtube folks try in-video advertisements. These are a bit harder to catch by ublock origin. In the past, I would manually skip this, but recently I decided that if someone has a need to sell some ad-crap, I simply no longer care and insta-close the tab. That is actually much more efficient. And if many people do so, we'll see fewer pester-ads in general. I understand the "but this is how I make my money" - even that still does not make me want to care about wasting my life on any ads whatsoever, no matter which fancypants excuse is used.
In concluding, I now suspect that OpenAI must suck, since they depend on propaganda outlets (aka "influencers"; I don't call them "influencers", they are scummy people who work on something like mercenaries would, just on the propaganda department. Any regular guy cleaning the streets with a broom, has 10000x more credibility than these "influencers" - but does not make as much money as these bribed individuals).
Influencers have the greatest influence on their audience, especially repeat viewers who follow or subscribe to them. You need to establish credibility with an audience before you're worth anything to the marketers. This takes time to build.
OpenAI's hypothetical robot influencers have no audience.
I guess not all people realize how deeply entrenched use of influencers and other means of astro-turfing are in use at all times.
Maybe we need a catchy little phrase to explain how it works.
"If you're using influencers you're evil. If you're not using influencers you're stupid".
Thank you for your service, your influencer token stipend has been applied to your account.
But... food for thought: people are good at detecting slop, because it looks like slop. If it does not, people won't detect it. So there is a confirmation bias, where the "obvious slop" looks obvious, but the "better slop" goes by undetected.
That's not true. There are all kinds of products that benefit certain people, so sell, but are overall harmful to the world or a harmful to much larger number of people than those who benefit.
> and I don't know how you'd hide that for the people being harmed.
The trick is to make the people being harmed too powerless to stop the harm being done to them. Then your problem is solved and everyone (who matters) is happy.
People generally understand that all of the above are not clear absolute negatives. There are some positives to each. And to LLMs.
https://en.wikipedia.org/wiki/Deaths_linked_to_chatbots
Here's just a taste:
> ChatGPT was shown to support and even encourage dangerous drug use, with statements such as "Hell yes—let's go full trippy mode" and advice on reducing his Xanax tolerance so that a single tablet will "fuck you up"
Many of the vocal critics claiming AI will make us all dumb and is terrible go "I have two Max subscriptions myself.." at some point in the discussion.
I mean, to make a terribly bad analogy, i don't immediately discount the bad experiences of soldiers in regards to killing people, or of addicts in regards to drug abuse.
It is popular because it’s useful but people still have unfavorable attitudes towards it in polls. It’s like Amazon. We use Amazon cuz it’s convenient but do we like the way Bezos treats his employees?
Something being useful doesn’t mean people like it. Burning Coal is useful. Anybody who’s read anything about coal as a power source doesn’t like it.
Like coal, AI has a bunch of problems that collectively make it undesirable as a technology
That's not implied by engagement. It's possible to use the advantage AI gives you in a competitive landscape while still fearing the future it will bring.
It's clear that people are using it for personal reasons
> The Brookings Institution / AmeriSpeak Survey: A nationwide survey found that 57% of Americans use generative AI for personal tasks (such as web browsing, daily use, or information searches), while only 21% report using it in a professional or work role.
Is there "competitive" reasons to have an AI girlfriend? There is an implied preference that you like the technology by using it by choice and you don't think it will end civilization. You may tell pollsters you're worried but it's the same people telling pollsters sea levels are rising while investing in beach front real estate. Meaningless.
It's in quotes because it appears to be an specific phrase used by a campaign pitch (supposedly).
It's different from normal advertising of a commercial product which obviously will call their product "good", but "good for the world" implies something deeper.
So am I pro- or anti- AI? Both. It depends what it is.
It was discussed a while ago on HN, with a more well known source, that I cannot find right now, but on a quick DDG search this is a quick article I could conjure.
https://www.gate.com/news/detail/david-sacks-warns-ai-doom-n...
This in itself is not an argument. British Opium was selling like hotcakes in China, so surely people people must have had a general favorable impression if they're engaging with the product and many are paying for it?
Opium is a dangerous drug that harms its user. AI is a useful tool that helps people be more productive or explore their interests.
Give you a hint: starts with C, ends with a P, with a C in the middle
> The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?
It may be a difficult concept for an astroturfer to understand, but people are activists for free. If you have found any anti-AI financiers, please share them so I can apply. Of course you already know there are none.
The companies are doing this themselves in a (stupid) attempt to do regulatory capture/ set up a cartel. Dario Amodei recently published an essay pushing this idea.
> And I don't buy that it's being jammed down the throats by most employers. Sometimes maybe, but I see the reverse, where people WANT to use frontier models and are being prevented through archaic security hoops.
What is N here? 1?
> It is weird how prominent anti-AI sentiment is online and in media. It's by far the most popular and fastest growing technology in the world.
Is it though? Do we actually know that? Is it growing faster than facebook did or google search? Is it even possible to measure when some of the "adoption" is probably people triggering it incidentally (e.g. AI mode in google search shouldn't count as adoption here).
People are worried about it because it is a highly disruptive technology with unproven ROI for businesses as of yet (restricting claims to LLMs here). It has a lot of negative potential side effects for many different groups of people. The media is reflecting these viewpoints. If there's any astroturfing going on, it's from the pro LLM camp.
I'm saying, the game is the game and everyone's playing it.
I don't like it either. I think all influencers should be declaring payments.
Everything has inauthentic messaging right now.
It seems to me that more people express a negative opinion than are ready to forego the convenience.
Maybe not unlike climate action, where you will see strong agreement ideologically, but little tolerance for personal inconvenience.
Because if you’re paying voluntarily for a tool that you don’t need, you have agency to remove your “suffering” by canceling your subscription and not use it! So the “suffer” complaint in those instances can be dismissed.
All people i know around me who use LLMs and have subscriptions are forced upon them by their employers. But even for "willing" users, questions of addiction come into play.
This is such a moving goalpost anyways. If someone is a prominent AI critic and doesn't regularly use the tools, that becomes the main line of attack. But the second they get a subscription ALL their criticism is cancelled a priori.
Here I'm pointing out that often it seems the usefulness outweighs the negative sentiment as even many vocal critics seem to use the tool.
As for dismissing supposed first hand experiences of suffering, I see none here. The critics often argue on other's behalf.
Because the people doing that dismissing are being dishonest. Their goal is to attack and discredit their enemy, period. Critical testimony from a user has some vague similarities to hypocrisy, so can be twisted for propaganda purposes and portrayed as hypocrisy.
https://pmc.ncbi.nlm.nih.gov/articles/PMC12255134/
Either way though, we've disproven the neat rhetorical trick of conflating usage numbers and popular perception.
Step two: identify the broad category they share.
Step three: ask, “If you accept one, why don’t you accept the other?”
Now, what does that have to do with pointing out your ad populum fallacy though?
No, he's not a literalist throwback. But he is planning to glorify and expand his OpenAI reich.
In many municipalities across the country they have purchased the police department, made them to sign NDAs, and had them arrest people for speaking against data centers in open forums.
EDIT: As a small anecdotal point, any new human activity that is measured in GW of power consumption is not a drop in the ocean. Admitted, some of these data centers projects are "only" in the 100s MW scale, but all of this combined is increasing electricity consumption by a vast amount overall.
Our society is currently headed in the first scenario, building ever more useless shit and accelerating environmental collapse, pretending CO2 capture, AI, unlimited energy storage, agro-bots, desalination and on-site recycling of complex materials will magically keep life sustainable despite any scientific evidence showing otherwise.
So have ballpoint pens.
https://www.bbc.com/news/uk-wales-south-east-wales-32489335 https://www.tribune242.com/news/2020/jan/22/ballpoint-pen-ki... https://en.wikipedia.org/wiki/Hi-Fi_murders
So have many pharmaceuticals that are generally regarded as beneficial. Suicide is a side effect of more than a few, but doctors disregard that, believing that the results are worth the risk.
Should we add that to ChatGPT too?
I don't tend to like controls or regulations, though. Not that they aren't needed, but I don't trust the people responsible for writing and enforcing them. More often than not, they are just the top of the pyramid squashing everything beneath it.
With large enough numbers the existence of any extremely rare event becomes certain. Consequently claiming there are instances carries no information value.
Proportionality is the only sensible measure. How much more dangerous are Chatbots compared to, say, teapots?
Also, ChatGPT is clearly exerting a massive (potential) influence on people if their MAU numbers are to be believed, so rightfully it should get attention on the potential harm.
It only becomes compelling to me if you believe in true AGI/ASI, at which point all human labor becomes irrelevant, and then we have something quite new to think about.
But simply "it automates away a small portion of jobs" is not compelling.
I have the opposite experience. My intellectual curiosity has increased immensely since starting to use Chat GPT. I can snap a picture and instantly know what kind of bug I am looking at, whether I am looking at a Red-Tailed hawk or a Red-Shouldered hawk and how to tell the difference, what the gauges on my water tank and boiler mean, and numerous other things that I am curious about daily.
These are things around me that I wouldn't have bothered to investigate just due to time and effort. And now I appreciate all these little curiosities more than ever.
According to current theories of learning, the best learning happens at the point of struggle, where you internalize that you went down a wrong path, and needed to backtrack. What part of the struggle of learning did you experience as a result of this, and how did it reshape other thought patterns?
Reminds me of this cartoon: https://imgur.com/life-before-google-q0eP1Rg
__
"Life Before Google: A Short Story"
dog: I just thought of something I'd like to know more about.
rabbit: That's a damn shame.
THE END
I think you're conflating access to information with genuine learning.
First I went from asking my parents then reading lots of books then specifically researching on google and forums now for most general knowledge information I can just ask AI
Why don't you tell me about your struggle to research and discover all the science and technology behind indoor plumbing so you don't have to take a shit in the yard, or in your pants?
The knowledge I have learned has indeed come from what might arguably be described as, maybe not as painstaking, but certainly something with intention and effort.
To me it sounds like you’re describing learning to write by having ChatGPT write essays for you. You don’t actually know how to identify birds, you know how to ask your phone to do it for you. Though I can understand the illusion this may cause you to feel. I get the same when I watch high level chess players play, and then am reminded what I can actually do my next game.
Elon is a stupid fascist and he only got where he is by failing upwards repeatedly.
I don't want to be mean, but don't you think you're being a little naive here?
Huh?
> "It would not surprise me in the least if people were paid to boost on HN.
And hey, I'm unemployed at the moment. I'm a zero income earner. And yet, I'm still here.
Now, that one will be a whole lot harder to debunk.