Does Reddit have an astroturfing problem? What the data suggests(petervijeh.com) |
Does Reddit have an astroturfing problem? What the data suggests(petervijeh.com) |
I've also heard it happens in some games as well, but either way, the one I can say for certain is crypto.
Many long-tenured blog authors claim they don't touch code anymore as well. I think that lends credibility to the veracity of the claim, as shocking as it is to you as an individual.
Just look at how often Bill Gates gets glazing articles posted which receive suspicious rankings. None of the comments mention the Epstein-sized elephants in the room.
Politics is even worse, and it's useless as a platform for taking political temperature. Numerous companies openly admit to this activity and Reddit has never commented on this practice.
No serious person would ever suggest using it to take the "political temperature" of society at large. It's about as useful as Nextdoor for that.
Of course, AI coding agents, which the author works on, would also never be astroturfed on Reddit!
You know, astroturfing on Reddit also comes from long time accounts with moderator support.
If you see a single sheep on an island, it is safe to assume there is more than one sheep living on the island.
> Young accounts, or accounts with histories that are hidden or wiped.
Nope, this is no longer an indicator of a bot account. Many that I've looked into will have active posts to local town/region subreddits (often times multiple!) and different sports subreddits, sometimes getting unusually high amounts of karma in them (which suggests a network).
Turing test is looong dead, so no reason to assume the small fractions of a cent to make comments, to get a reasonable history, isn't being taken advantage of.
Can't post honest questions anymore without posting obviously phony pandering banter first to increase your karma. What's worse, it promotes the bad behaviors the bots are actually good it.
Bring back forums.
This I think leads to a sort of toupee fallacy - where because you can spot the really bad examples you feel confident that you can identify the much better, more subtle examples. If an account which has only made 50 comments (all of which are very generic) makes 20 comments in a single month explicitly recommending ImageGeneratorDeluxeProMax then sure, you can guess they might not be legit. But if an account runs for a longer period of time and makes a lot more general organic contributions then if 1 in 500 of their comments are in favour of a particular product then it's harder to say.
I think ultimately account age is the only thing that will be difficult to replicate at scale. I know people buy older accounts but there is still a fundamental difficulty in obtaining them in sufficient numbers. And yes, obviously that will mean disregarding the many millions of legitimate accounts that are under (say) 2 or 3 years old. There is also no easy way of hiding accounts under a certain age when searching Reddit via Google.
By allowing uses to hide user profiles Reddit has also made detecting potentially bad actors that little bit more difficult. And from experience it feels like a large proportion of accounts now have hidden post histories. (It might also be the default for new accounts, I'm not sure).
I've made recommendations a lot more often than that back when I used reddit just through being active in a specific niche-ish subreddit and regularly answering questions with answers that end up saying 'buy [well-known good product that solves this exact problem you want solved]'. Then again, my account was several years old by that point, and I was recommending probably 4-5~ different products depending on the question, all from different sellers, not to mention that I'd answer all kinds of different questions, building goodwill and recognition, so accusing me of being a bot (or just a human who has a financial interest in promoting certain products) probably wouldn't do much, but if you want assume ill-will, it'd be really hard to truly disprove that kind of accusation.
An article talking about astroturfing but so tone deaf as to not even rewrite its ai generated content to be human readable.
It truly feels like the dead internet.
When I see 2-weeks old account "Incendiary-Leg-8592" responding to a post by another weeks old user "Pivotal-Kitchen-0498", I have a hard time believing they are humans behind them.
* Those accounts naming one brand almost every time they name any. * Thin accounts: few comments, low scores, no real standing in the subreddit. * Young accounts, or accounts with histories that are hidden or wiped. * Links to a store or an affiliate page.
For product reviews, I've been using GearLab (https://www.techgearlab.com/) for years with pretty reliable results. I have no affiliation with them.
Why doesn't Reddit make sure that shilling is disallowed by their ToS, and then sue these companies and all their customers?
I strongly believe that there's a lot of paid product placement and paid political talking points on Reddit, so it's actually remarkable that this (LLM-generated) article fails to find it. I suspect it's just bad design.
If you're already spending money on tokens, there's a very simple experiment you could do instead: just pay one of these companies to position a made-up product and see what they do.
at this point astroturfing is a given... corporations do it, governments do it, individuals do it... anonymous content in aggregate can not be relied on
https://arctic-shift.photon-reddit.com/search
I'm sure reddit will kill it at some point like they did Reveddit and Unddit, but it works for now.
During the Laquan McDonald innocent and trial there were tons of accounts from the_donald, and not-connected to that were pretending to be experts and live in chicago (despite not having history on the sub). In the threads these accounts weren't positively contributing to the conversation, they were spewing:
1. Direct racial slurs 2. Political proganda criticising leadership they didn't like (not having direct experience and not critiqing direct political actions that lead to the event). I.e. "Chicago is a warzone"/etc. 3. Maliciously bad faith arguements. (Non-regulars steering up arguments to push talking points.. these weren't well intention-ed factual/communicative debates)
https://en.wikipedia.org/wiki/Murder_of_Laquan_McDonald
Since then: There have been heavy agenda pushing on subs. For example scooters and bikes, after the introduction of rentable ebikes and scooters.. there was heavy votes and arguements over people who criticized the business and users behavior. (When the scooters were added to the city, there were lots of posts about destroying them.. now there are not recognizable accounts arguing and attacking you if you comment on this.. a comment about defending yourself against someone riding aggressively near you gets you site wide banned). Note: the attacks in support for scooters aren't consistent.. sometimes you get breakthroughs talking about the negative impact.
On r/privacy, there are groups of people that grief others about "well you can't do anything about this". I'm not talking about people expressing how they feel, I'm talking about direct denialism and griefing in a sub that is expressly meant to be pro-privacy.
Additionally, the DNC did this on r/wisconsin in 2024. They even used social manipulation tactics with calls to actions that "we must do something." There was documentation about this was coordinated efforts.
This has been documented on accounts that are necro-ing old posts for product recommendations as well.
Theres a lot that is claimed on the Ellen Pao == hitler drama actually being a Spez lead campaign in a business lead fight. (Turns out it was spez that wanted to roll out a lot of the restrictive features and sub removals, and Pao was more of a "let's be less resirictive and socially moderated" )
https://reddit.com/r/OutOfTheLoop/comments/2zcbyq/what_is_go...
An id-with-options-for-anonymity solution would go a long way but no one is remotely interested in that because it would just crater all these companies valuations if you figured out 60k subscribers were actually 45k bots, and 80% comments were automated agentic replies.
I had launched almost 10 years ago a campaign in indiegogo and immediately got spammed with people selling marketing campaigns, I launched a few days ago one in gamefound and the same happened. Without it, or you investing on your own marketing campaigns it's just impossible to get any traction of sorts, unless you have a network of contacts that themselves can reach organically other people, and the same for other things, like bootstrapping an online social platform. It's almost as if it's a "cost of doing business".
Most of these marketers themselves have automated funnels, now all using agents, there's a lot of tell-tales on the messages you receive and then on the follow ups too - sometimes to the point that the messages just miss completely things you made clear just on the previous message and just follow a funnel to get you through the door. At a certain threshold or when told explicitly sometimes a human goes into the loop, but 2 messages in it's like they reset back to factory defaults...
I do it locally to nudge political discourse. Doesn't take much to sway a lot of people.
I'm glad I agree with what I'm doing because its effectiveness is terrifying.
Saying postive or neutral statements, say a negative thing, not downvoted but zeroed.
Dead internet is absolutely true
I was banned by their new AI moderation system. Then I appealed it and got a message saying "Our slop banned you by mistake." (paraphrased)
Then I was banned again by their new AI moderation system.
Then I deleted my post history using Power Delete Suite and stopped using reddit.
https://github.com/j0be/PowerDeleteSuite
Let their bots moderate bots.
I don't understand why so many people and companies feel the need to just spam reviews, SEO and questionable ads. It's like almost no one has the idea that may we start with a good product, then we'll tell people about it. It's always a question of what you can have produced cheaply in China and how do we then trick people into buying it.
As it stand you can pretty much assume that if it's advertised, or is promoted on social media, it's going to be a shit product.
To some extend I'd exclude certain types of YouTube reviews, because they frequently aren't paid by the manufacturer and making a video with real people and real data is to expensive to waste on scams.
Only for arbitrary people. Gate kept or low member count communities that exist to facilitate a discussion between appliance repair men, literature enthusiasts, fly tying hobbyists or owners of a particular model of vehicle are largely alive and well (unfortunately a lot of them moved from forums to facebook, but still.
I honestly thought this was a nag asking me to turn off my ad blocker!
Very long write up to unconfidently say I don’t know.
Even the first time I saw the advice I was skeptical, reddit is rife with bots, and fake comments/posts. It's been well-known for almost a decade at this point that there are multiple individuals moderating many communities there, and that kinda power is rife for abuse.
I've been a sporadic reddit reader/poster for a few years, but this past month I've had enough and deleted my account. The main draw was niche-topics, but they've been overrun with AI slop, and even the local communities have become echo-chambers rather than posts of new bands, events, etc. The local newspaper can tell me about those already.
Shilling can’t prevent dissatisfied customers from voicing their opinions in a properly moderated subreddit, and astroturfing to spread misinformation about a competitor makes companies much more vulnerable to litigation.
Assuming you do indeed still use "old" reddit, the next time you see such a comment, open their account page in a private window (or any browser that isn't logged in). They might look different to themselves and most others.
Also the software / programming subs are just spam hell now.
"i got tired of x so i built y" is my entire feed. none of my niches are safe. heartbreaking
Word-Word-#### have become the norm ever since they've been pushing mobile users to use reddit. They also are a good source of questionable users.
It’s actually easier for astroturfers to pick non-autogenerated names when they create accounts because they won’t feel any pressure to put much thought into it.
I would also bet that the vast majority of human users don’t bother to pick their own name because they don’t initially intend to post, they’re just creating an account because that’s all but required just to even read Reddit these days. Some fraction of them might later be motivated to comment, but by that time the account already exists.
Amazon nowadays is such a crapshoot. A link to a product isn’t reliable. The price could be different than what the review stated, and the link might be for an listing that shows as out of stock. I think GearLab tries to fix this by giving you a link to search results on Amazon instead, but in some ways that’s worse. In the couple of links I tried the reviewed product wasn’t the top result so now it’s up to you to decide which of the links is the real one.
That loses some of the value prop for me because part of what I want from a service like this is to give me a link to a legit product listing. That’s not GearLab’s fault, Amazon makes that very difficult, but it still reduces the utility for me. That said it’s better than nothing which just points to the sad state of affairs in e-commerce today.
Edit: it looks like at least some of their links take you directly to the product page. Not sure why some of them take you to a search results page instead, but my guess is it’s an issue with expiring links.
I pay for Consumer Reports, since you actually need a paid subscription to access the data, which makes sense structurally. I don't really know if the reviews are any good, though I've been relatively happy with it. I also paid a subscription for an independent supplement testing lab, but I forget what it's called at the moment.
Yes, they work on an affiliated model. From their About[0] page:
How We Make Money
GearLab is a free service that is entirely reader-supported. We select and review products objectively and independently. We only make money when you click on our affiliate links and buy products we've reviewed, which helps support our testing work.
If you click on a retailer's link on our site and make any purchase, the retailer will contribute a portion of the sale to help support this site. It won't cost you anything extra, and it's a simple way to help us fund our gear reviews. Thanks for your support of our work!
[0] https://www.techgearlab.com/about No Ads, No Freebies, No Promotion
We refuse to accept any manufacturer's free evaluation units, and we do not accept any paid endorsements. Our focus is strictly on creating content for the benefit of our readers, and we align our business model to focus on our reader's interests.
Again, not affiliated; just a satisfied user.Why would you assume any website is immune to this problem of bots and fake or paid reviews? Bots are so cheap now and smart enough to pass as realistic humans.
Even with good intentions, money runs out eventually (they say no ads and no sponsored content) and someone with deep pockets will exploit this.
Eventually everyone will just have to implement the foolproof solution of putting in the rules that saying that their website has a problem is "a semi-noob illusion, as old as the hills" and be done with it.
Also, shill accounts prove to advertisers that the platform works to make money. That’s the whole reason Reddit exists.
True, but what if a third party existed to measure and compare other metrics that users would actually care about across popular platforms?
I've seen cases where the admins delete comments that talk about the issue
I know US people who do this for a living
Please name one
Genuinely asking
reddit wants engagement numbers to grow either way, so that disincentivizes it further
A few years back a bunch of influencers were fined for doing just that.
> When you purchase through links on our site, we may earn an affiliate commission, which helps support our testing.
That’s what the parent comment was referring to
That's an interesting development. I was under the impression that outside of larger retailers, affiliate codes weren't as common.
I'm curious then why did techgearlab not choose to review the matic which is certainly a new interesting player in the robot vaccuum game. I'll have to reach out!
For the minority of products that are only sold directly by the manufacturer (which includes Matic), yes, I think it would be very unusual not to have an affiliate program. Matic even has a crappy one for consumers. For one thing, YouTubers, who keep absolutely no distance between business and editorial, aren’t gonna talk about your product unless they can put an affiliate link in the description. Sometimes manufacturers will use something like Impact, other times a publisher will need to reach out directly.
I understand how they operate (it's in the middle of their main page) but that actually makes it more difficult for them. The site commits to test thousands of products each year and they don't do sponsored content, free samples, or ads.
They're walking on a beaten path, see Rtings [0] (even the methodology and visual style, which is a good thing). Everyone eventually needs to look for alternative revenue streams to support themselves especially when the competition is fierce and doesn't always play fair. Affiliate link revenue via Amazon.com is not a reliable long term financing strategy for a review website which has to constantly purchase new stuff and pay qualified reviewers.
Most people search the local market for the product and buy the best deal. It doesn't need to be Amazon.com and in many cases, it can't.
[0] https://www.rtings.com/company/revamping-our-membership-prog...
> Wirecutter is a cash cow for the Times
Wikipedia says the Wirecutter implemented a metered paywall a few years ago as additional source of financing. With the weight of the Times behind them they branched into other areas like podcasts and partnerships with countless other sites. This fits well into what I said in my earlier comment. Running this kind of business is hard and someone with deeper pockets will find an interest in it.
Just a few years after founding and shortly before selling to the Times for 1 year's worth of revenue, Wirecutter trialed a deal with Amazon for sponsored posts, along with exploring other revenue streams [2] like kickbacks.
> if you can keep people's trust
Trustworthiness and money don't always go hand in hand. Facebook is a cash cow and keeps people's trust as they keep coming back. Would you call it a trusted source of information? I remember the pendulum swinging against Wirecutter shortly after the sale. And plenty of reports since [1][2].
Rtings is the authoritative source for reviewing anything with a screen and they struggled financially, having to implement a subscription model.
And at the end of the day, taking Wirecutter as an indisputably trustworthy authority in consumer reviews, anyone else on the market has to compete with them with 2 possible options when reviews go head to head: agree and just be an echo, or contradict and go against the indisputably trustworthy authority. Talk about being between a rock and a hard place.
Maybe I'm, too cynical but the rug has been pulled from under me too many times to count by things that started out trustworthy than found the need or just the allure of money. With the internet only becoming more trustworthy over these past years I'm sure I have no reason to worry, right?
[1] https://www.theatlantic.com/technology/archive/2023/08/wirec...
[2] https://www.xdesk.com/wirecutter-standing-desk-review-pay-to...
1. Wirecutter has to review everything. GearLab is more limited; they steer clear of non-technical clothing and their tech arm doesn't even really do camera reviews. They obviously know to avoid categories where there are established review sites that most buyers are loyal to. If Wirecutter misses a category, people will complain - that's the curse of being the "everything" site. Rtings has a similar issue.
2. Wirecutter reviewers work for the Times and are unionized; GearLab hires freelancers.
3. The Times is relying on Wirecutter (alongside Games) to prop up their journalism, which is the spiritual core of their business, and the only part that clearly contributes something to society, but struggles to make money on its own. Putting Wirecutter behind the NYT paywall makes people more likely to sign up for a NYT subscription. GearLab isn't paying for any journalists' pensions.
Wirecutter affiliate links make the Times something like $60-70 million per quarter [1].
[1]: https://www.nytimes.com/2026/05/06/business/media/new-york-t...