> The Fire tablet line “wasn’t giving customers what they were asking for,” Panay told Bloomberg, which appears to be access to Google services, higher-quality hardware, and less in-your-face advertising on the lock screen.

The question then becomes, are the new Amazon tablets giving Amazon what they're asking for? I thought the whole point of Amazon's hardware business was to drive people to Amazon's store and services, not so they could use Google.

I'm not sure I understand the business value of this hardware if it's just a generic Android tablet with an Amazon skin and Alexa. Though I suspect much like the Alexa speakers, the Fire tablets didn't translate into revenue for Amazon the way they hoped, I'm not sure this new direction will change that unless they start adding more margin to the hardware itself.

But you can install the Google Play Store on a Fire Tablet. This is the hack: https://www.androidpolice.com/install-play-store-amazon-fire...