Yeah this does seem smart. They get to stick to the knitting on working on making the browser better while building ploug features that are really only desirable for enterprise customers; access controls, compliance features etc.

We all know there a big hole in the revenue that needs filling if they are to get away from relying on Google search funding. This seems much closer than inventing side quests that each draw attention and bring risks around making new products successful.

Some later discussion: https://news.ycombinator.com/item?id=50070302

On the surface this seems like good news. Other browsers have central management planes tied to users that an enterprise can control plugins and policy with. While Firefox hasn't had this ever.

It may be a little too late as I'm seeing the shift away from Edge or Chrome even in some enterprises to secure browsers.