Subaru was talking about an electric model over 20 years ago! I saw the concept drawings. Whoever has run Subaru for the last 20 years needs to be given a watch and thanked for their service on their way out the door.
Yes.
(Subaru marketshare is already fairly small in Europe, but an interesting data point imho as global electrification continues)
Related:
Europe EV sales rose 70.3% in September, 32.6% of market share - https://news.ycombinator.com/item?id=50155291 - October 2026 (167 comments, as of this comment)
EV Sales Are Booming in Europe with Gasoline at $10 a Gallon - https://news.ycombinator.com/item?id=49870928 - September 2026 (150 comments)
Europe EV Sales BEVs Jump 50% & Reach 26% Market Share - https://news.ycombinator.com/item?id=49147450 - August 2026 (188 comments)
Tracking:
https://ember-energy.org/data/ev-sales-tracker/
https://robbieandrew.github.io/carsales/?lang=en&freq=monthl...
Like I’m sure people will have preferences or pet peeve that effects one brand more than another other, but the infotainment systems just all seem uninspiring to me. Some do some parts better while doing others worse.
https://www.subaru.com/vehicle-info/article/what-is-apple-ca...
I don't know if it's gotten any better, but I won't buy another Subaru after my 2020. It constantly beeps at me whenever the EyeSight can't see the lanes in the road, even when it's not steering for me. It's a safety hazard that pretends to be a safety feature.
If I want that, why wouldn’t I buy Toyota/Honda?
This curious bit is that it was 'You want something between a Toyota/Honda and a Lexus/Acura, but closer to the capability of a Jeep'. Where it's more curious, is that the modern Subaru hybrids are actually better at off-roading than the new Jeep Cherokee hybrid.
Why is that? Well at least IMO it's cause Subaru sticks to their guns, their hybrid system sticks to what they have always tried to do versus the Jeep doing, at least AFAIK, the same sort of 'AWD' hybrid setup of most hybrids, where the rear wheels are electric only and you have to wait for the computer to decide to apply Any power.
Interestingly, The closest hybrid AWD design I'm aware of to what Subaru is doing, is Ford with the AWD HF55 on the Maverick, in that case they are doing it to also help make sure it can meet the needs for 4K towing.
It's not as efficient, but it is at last consistent from a branding execution strategy. Definitely moreso than Jeep who has watered down everything they sell so much it's... who knows anymore.