The author is basically telling people not to create bubble startups. If you want to create a business, create one that has value. Don't just create a startup for some romanticized ideal.

It is sound advice, even if it cuts a little too close to the bone for some.

They obviously didn't eat Ramen (although it's possible they might now), and they weren't 60 days late on the power bill, but they were just as absorbed with the idea of the startup. For them it was about telling the story of their imminent success, and more importantly, getting other people to believe it.

You obviously have to believe in what you're doing, and of course the startup atmosphere can be incredibly thrilling, but the author's note that "we need more people wanting to build companies, not startups" rings particularly true for me. I don't think he's saying that every startup should plan to become a staid, monolithic corporate giant. I think he's saying that you should have a credible plan for organic growth. Even if your end goal is to get funded so you can get out, this will be a thousand times more likely if you can demonstrate multiple consecutive quarters of growth. Then even if you don't get funded, you've at least created a viable business.

I think that the author has a fundamental misconception about what a "badge of honor" is. Soldiers don't spend months or years in the trenches with the purpose of earning "badges of honor" they go into the trenches because they have to. The badges are awarded after the fact to recognize the accomplishment of putting everything on the line for some greater purpose.

While we are not soldiers, we do risk big chunks of our life because we believe in our products and businesses. We eat Ramen Noodles and scrimp by because the pursuit of our goals require us to, not because we like it.

I also think that the author has misconstrued the "badges of honor" concept. People get badges of honor as a reward for being in the trenches, they don't go down into the trenches with the main intent of earning a badge of honor. You are in the trenches because you have to be. While

Including your time. Even if you can live on $100 per week, your time is still worth $100 per hour, so that's how much value you need to create with every hour.

But it doesn't need to be $100 cash, but of value. Warren Buffett doesn't evaluate companies by their current price, but by their likely future worth. A key factor in evaluating worth is their economic moat - their enduring advantage over competing companies. Therefore, creating more than $100 of economic moat in an hour is a good use of your time.

Of course, Buffett doesn't invest in startups or even tech companies like IBM. Tech is too unpredictable: a product that is good + a market that actually wants it. Your success or failure is not predictable from data points - it pretty much is the first data point.

I can think of a word in response to this article: straw-man.

I don't buy the "create big companies to create many jobs" mantra. A one man company creates one job, and leaves one more job available in the market for someone else. That's a contribution in my book.

fewer people

I really don't want to be a grammar nazi, but starting off with an error in the very first sentence made me less interested in reading the rest of the article.

Yes, I realize that English grammar is changing, that countable/uncountable distinctions are less important than they used to be, and that "less + a countable noun" doesn't sound bad to everyone anymore. But to some of us, it looks like it was written by a struggling high school student. There are so, so many things to read on the internet that readers can be driven off by minor blemishes at the beginning of a piece.