""" Some people, when they hear a grand-scale idea involving months of hard work for a couple hours of transcendent glory — like "Pong on the side of a 29-story building," in this case — immediately say, "Oh hell yeah!" Just as many people, though, if not more, respond, "…What? Why?" People of the first type rarely convince people of the second to hand over the keys to one of their building's computer systems on the argument "Because it will be awesome."
[...]
The idea came to Lee while driving down I-76 in 2008. Before long he was calling people he knew who might know someone connected to Cira Centre owner Brandywine Realty Trust. "Because I figure once they hear the idea, I'll get a call the next day, right?" Lee laughs, as his students battle it out nearby. "It's so obviously great! You don't even need to describe it: world's biggest Pong!" """